MacFormat UK – September 2019

Facts & figures APPLE CORE

WWDC isn’t just about products, but

developers too. So how’s business?

SEPTEMBER 2019 | MACFORMAT | 11

> The total number of iOS apps

available in the App Store (as of

February 2019), one million of

which have native iPad versions.

> Proportion of free apps in the

Store. The average price of a paid

game is 49¢ (about 40p), while

non-game apps average $1.

(about 80p). Only a third of

games are paid downloads;

most make their money

through ads and IAPs.

> The cumulative earnings of money made by developers from

the App Store as of January 2019. In 2018 alone, App Store users

spent around £37.02 billion on IAPs, subs and premium apps.

1

THE MOBILE

APP ECONOMY

IN NUMBERS

88.2%

$95 billion

3

4

291,000 262,000 220,

167,

UK DE FR NL 70,000 62,

SE IT

2

$790.

million

1.57 million

> Amount made in 2018 by

Netflix, the year’s top grossing

iPhone app. That’s around £

million. Of the top 10, seven were

video streaming/sharing apps.

And half of the top 10 apps were

Chinese-owned.

> Number of jobs in Europe attributable to the App Store

ecosystem, of which 291,000 are in the UK. In the US it’s

1.53m and in China it’s 1.4m.

> Proportion of apps on the App Store that are games. That’s over

2.5 times more than the second-highest category (business at 9.8%)

and four times more than entertainment (6%). 35% of smartphone

users have no games on their device.

24.6%

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