September 1992
>Jony Ive first joined Apple over
25 years ago, in September 1992.
Appropriately, he joined Apple from
Tangerine, a design agency based
in London, but was reluctant about
moving to California due to the toll
it might put on his family. Thankfully,
he decided to move, and made
history in the process.1997
>After the return of Steve Jobs in
1997, Ive was appointed Senior Vice
President of Industrial Design, giving
him responsibility for the company’s
hardware design. His first project in
this role was the iMac G3, the product
that helped revive Apple and pave the
way for many future successes.October 2012
>In late 2012, Ive was put in charge
not just of Apple’s hardware, but of
its interface design too. One of his
first tasks was to overhaul iOS
in the form of iOS 7, ditching the
previous skeuomorphic touches
for flat design elements. Soon
after he was appointed Senior
Vice President of Design.June 2019
>In a shock announcement, Apple
revealed that Ive would be leaving
the company later in 2019 in order
to form his own design agency. The
company, to be titled LoveFrom after
a Steve Jobs quote, will retain Apple
as a major client.A brief
timeline
>When Steve Jobs returned to Apple (after a 12-year gap running
NeXT), one of the first things he tasked Jony Ive with doing was
designing the iMac G3. There was a lot riding on this device – it
had to save Apple – so it had to be truly special.
Luckily for Apple, it was. Ive focused his designs on removing
the fear factor from computers. The iMac G3 came in a range of
bright, playful colours; it had a handle, encouraging you to reach
out and touch it; and it was an all-in-one, sacrificing as many wires
as possible in order to aid ease of use. It was a huge success that
helped turn Apple around and establish it as the company that
truly understood simplicity in tech.iMac G3, 1998