When Apple needed a
new home, it turned to
Jony Ive and architects
Foster + Partners. Together,
they created Apple Park, a
spaceship-esque marvel full of
sweeping arcs and the world’s
largest panels of curved glass.
It’s exactly how you’d expect
a Jony Ive-designed building
to look – and it really is a sight
to behold.
Apple Park
Vistor Center,
2017
>Jony Ive has always been interested in
unusual form factors – just look at 2013’s
Mac Pro. Before that, though, was the
Power Mac G4 Cube, a miniature computer
housed in an elegant aluminium and clear
plastic casing. It exuded class, but its
perceived poor value for money compared
to other Apple computers led to sluggish
demand, and it was discontinued a year
after first going on sale.
Apple didn’t give up on small form
factor PCs, with the Mac mini making a
splash a few years later. It was the G4
Cube, though, that really led the way.Jony
Ive in
quotes
Apple’s former design
guru on his quest for
product perfectionFrom Jony Ive: The Genius
Behind Apple’s Products
by Leander Kahney.Ive on his radical redesign
of iOS. The result was iOS
7, released in 2013.Ive on good vs bad design
from a Daily Telegraph
interview in Nov 2005.“ The thing is,
it’s very easy tobe different, but
very difficult tobe better. ”
“ It’s terribly
important that youconstantly question
the assumptions
you’ve made. ”“ One object speaks
volumes aboutthe company that
produced it and itsvalues and priorities. ”
Power Mac
G4 Cube, 2000