Ive on the ‘hockey puck’
mouse, from a New Yorker
interview, March 2015.Ive describing his first Mac
at the Cambridge Union,
November 2018.Ive interview on BBC Radio
4 at Queen’s Jubilee arts
celebration, May 2012.Ive on Apple’s design
ethos, Daily Telegraph
interview, Nov 2012.“ Everything we
make I could describe
as being partiallywrong, because
it’s not perfect. ”“ I loved using it and
it became a verypowerful tool that
helped me design
and create.”“ There is beauty
when something
works and itworks intuitively. ”
“ We try to develop
products that
seem somehowinevitable. ”
>If you thought the MacBook
Air was thin back in 2015, boy
did Apple have a surprise for
you. The 12-inch MacBook was
almost impossibly compact, and
was probably the most complete
summation of Jony Ive’s obsession
with thinness in device form.
Just 13.1mm at its thickest
point, the 12-inch MacBook put
even the MacBook Air to shame.
It was also the first MacBook with
an all-metal enclosure, leading the
way for today’s Apple laptops.>As Apple sought to expand
into smart speakers in order to
compete with Amazon and Google,
Ive was tasked with making it
happen. The HomePod was the
result, a relatively large, meshed
speaker with rival-busting sound
quality. In typical Ive fashion,
there could be no half measures- HomePod was to blow away
its rivals, with a price tag to
match. Apple declared HomePod
would “[reinvent] music in the
home”. While that may be a little
ambitious, there’s no doubting
its premium quality.
MacBook, 2015
>As Jony Ive’s roles at Apple expanded, so he
started to work on more unusual projects – like
the Apple Watch. He reportedly wanted it to
be more of a fashion item than an extension of
your iPhone, hence the costly gold Edition Watch
that first debuted in 2015. His square design for
the Watch broke with traditional circular watch
designs, but became the trademark look of
Apple’s high-tech timepiece.Apple Watch, 2015
HomePod, 2018