MICHAEL^ KEEL.^
H&M:JOANIE^
JAMES^ KEEL;^
SYNERGY^ HOMECARE^ OF^ PHI
LADELPHIA.^ T
EX
T:^ JULIE^
REVELANT“I was working as a graphic artist, but when
my parents got sick, I needed to take care of
them. Not only was it challenging to bring them
to doctors and care for their health needs, but
I also had to learn about things like long-term
care insurance and financial and estate plan-
ning. When I realized there were other families
who needed the same type of information and
could use support, I created Grand Family
Planning (GrandFamilyPlanning.com).
“Although I had no background working with
caregivers, since I had learned a lot from my own
experience, I knew I could help others by provid-
ing information and guidance on planning for,
navigating through and surviving as a caregiver
of a loved one.
“When I meet with a potential client, I ana-
lyze their needs. Then I speak with lawyers and
accountants and provide the client with a report
that gives them ideas for solutions. They may
need a power of attorney, a care plan or a trained
and vetted caregiver, for example. I help them
determine what to do and what’s a priority.
“In addition to working one-on-one with
clients, companies also hire me to educate their
employees who are caregivers, and I teach classes
at a local community college that has a program
for students age 55 and up. I also market my
services on social media and my email list.
“I love running my business because I get to
provide families with information they can’t
get anywhere else. It’s rewarding to offer solu-
tions that help people who feel stuck and over-
whelmed. I work 15 hours a week and make
$20,000 a year—money that pays the bills and
goes back into the business.”Tracey Lawrence, 61,
Ringwood, NJ
These smart women have
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ways to turn their generous
natures into cash. Learntheir secrets so you can
start earning too!“I earn $20,000 a year working 15 hours a week!”