F E AT U R E70 MUSCLE & FITNESS/JULY 2019BY MARK BONDW
e’ve all heard how
valuable social media
can be for your fitness
business, but with over 1 billion
users on Instagram alone, super-
smart algorithms and a ton of
clever and creative competitors;
it’s becoming increasingly
challenging to reach out to a
receptive client base who actually
engage with your brand.A Guide to
Mark Bond BSc
Mark is the Director of Disruptive Image
Social Media Marketing. He has over 7
years’ experience in the digital marketing
industry, with clients including: Eastenders
and Coronation Street Actress; Michelle
Collins, Hollyoaks Actress; Sarah Jayne
Dunne and a vast range of personal trainers,
physiotherapists, bodybuilders and
nutritionists.SUCCESSFUL SOCIAL MEDIA
MARKETING FOR FITNESS
BUSINESS OWNERS
If you’re not successfully engaging with
your audience, you’re missing out!
Whether you’re a gym owner, personal
trainer, nutritionist, fitness model, or
blogger, great social media marketing
can bring huge profit to your business.
Customer engagement is the
connection between a customer and
a brand - social media is the perfect
way to meet an abundance of ‘gym buds’
who take a genuine interest in what you
are doing.
This guide has been created to provide
you with an introduction to social media
marketing and give you some starter tips
to improve your brand’s social presence.
Here are some super simple yet
effective things you can do to fuel your
social media marketing strategy.IDENTIFY YOUR GOAL
Before you start thinking up your
marketing strategy and most definitely
before your first social media post; you
need to be asking yourself, “what is my
goal?” If you are a new business owner
or have only just decided to branch out
into the world of social media, you will
have probably heard that gaining vast
amounts of followers is the key to
success. This is not true! There is no
point in having thousands of followers if
they don’t engage with your brand or buy
what you are bringing to the table. Think
‘big fish, small pond!’ You want to create
a community of people who take aninterest in what you actually do and
not just simply ‘like’ your super-buff flex
pose photo as they are scrolling through
hundreds of similar posts.BE CONSISTENT
A potential client will decide whether or
not to follow your social media account
in approximately 3 seconds, so first
impressions count. You need to create a
theme for your profile that is consistent
with you brand identity. Design all posts
around that theme; ensure you use the
same filters, colours, font and backdrop
styles when posting photographs and
write the same high-quality captions.
If you can’t be bothered to write a quality
caption then don’t write it at all and don’t
post the picture! Consistency is key
when thinking about the regularity of
your posts; whether you are posting
content 3 times a day or 3 times a week
it doesn’t matter so long as your
audience can know when to expect it.
Remember, your followers are likely
following hundreds or even thousands ofother people. If you’re not publishing new
content as often as the other accounts
out there, it’s easy to get lost and
forgotten. For most fitness businesses
you and you alone are your brand and no
one wants to hire a PT who turns up late
and is not wearing proper gym gearInstagram @DisruptiveImage