Muscle & Fitness UK – July 2019

JULY 2019/MUSCLE & FITNESS 71

• apply this attitude to your social media
  account. If time management and
  consistency isn’t your thing then consider
  using a social media management tool
  with a built-in scheduling function and
  filters to ensure your posts look dapper
  and turn up on time.

DO- Post high quality photographs that
represent you and your brand. Not too
handy with a camera? You could
consider purchasing professional stock
images

POST CONTENT AT REGULAR
INTERVALS
Make sure your content is relevant
to your audience

DON’T- Use a mismatch of images
from a range of different sources,
especially if they are poor quality or
the dimensions don’t fit the platform’s
specifications correctly

ENGAGEMENT
Don’t worry, you don’t have to declare
your undying love and propose but you
do have to respond to any comments
made on your post and you have to do it
quickly – time is definitely of the essence
here! The first hour of posting content on
social media is crucial. The 2019
algorithm for Facebook and Instagram
monitors the engagement your content
has in its first hour of posting and then
decides how many additional people
to show it to i.e. more engagement in
the first hour, bigger audience reach!

DO- Reply to every comment made on
your post, even if it’s a SPAM or auto
comment
Write personal and thoughtful replies,
make your clients or potential clients
feel valued

Where possible, include other people

in your reply by mentioning them and

tagging

DON’T- Ignore comments, this could be

a potential client you are not showing

any interest in

Reply with just emojis, mainly because

it’s impersonal but also because the

algorithm won’t count them towards

your engagement

GROW YOUR AUDIENCE

You want your fitness business to be

seen by the largest audience possible

but more importantly, you need your

audience to stay loyal to you. Building

a network of loyal supporters is one of

the most time-consuming aspects of

social media management but if you do

it correctly; it will be time well spent.

DO- Follow people who have similar

interests

Follow and engage with your

competitor’s audience

Use hashtags. Using specific

and relevant hashtags helps you

connect with people who are

looking for exactly what you’re posting.

E.g. #recipewithmacros

DON’T- Follow random people and then

unfollow them, this is damaging to your

brand

Buy followers. Purchased followers

won’t interact with your posts, this will

cause damage to your potential real

audience

MEASURE & ANALYSE

Track your Return on Investment (ROI)

right from the very first day, Remember,

the time spent creating content is a huge

investment, you want to make sure you

are getting your money’s worth. If people

are not interacting, they are not believing

in the product or service you are offering,

and you need to change your approach.

Progress shots (before and after), tend

to do well at grabbing people’s attention.

(Remember the do’s and don’ts with your

photos – take them yourself whenever

possible to stay consistent!)

Some of the metrics that you want

to look for include:

Reach and engagement for Facebook

Impressions, visits and mentions on

Twitter

Impressions, clicks and interactions on

LinkedIn

Impressions and engagement on

Pinterest

Likes, comments and mentions on

Instagram

YouTube views

Successful social media marketing

poses a variety of challenges to

businesses. Stay with it, stay focused and

watch your fitness empire grow as big as

your biceps!