Muscle & Fitness UK – July 2019

COVER STORY

6 MUSCLE & FITNESS/JULY 2019

BY DANNI LEVY

PHOTOGRAPHS BY

ARTHUR KWIATKOWSKI

Can Rob

Riches

dominate the

world stage ten

ye ar s on ...?

R

ob Riches has earned

worldwide fitness

fame, not only for his

lean physique but for his

consistency in creating

and sharing information

for over a decade.

Rob began his fitness journey after

sustaining an injury from mountain biking

in his teens, when it was recommended

he start lifting weights to build back up

his strength.

By the age of 21, he had made his mark

on the competition scene in England,

racking up dozens of shows and top

spot wins.

After relocating to Los Angeles in 2007,

Rob quickly established himself as a

fitness host and even built his own

production studio.

Since that time, Rob has continued

to dominate the competition stage,

racking up two world championships

and multiple wins across six different

organisations.

Through his desire to share and

motivate others to follow a fit and active

lifestyle, Rob accrued a strong social

media following, racking up close to

100 million video views on YouTube.

COMEBACK

The

Kid