JULY 2019/MUSCLE & FITNESS 81PHOTOGRAPH BY JULES GODFREYB
ODYPOWER: it’s the annual mecca for people with
fitness in their blood, but this year the world’s best fitness
expo reached gratifying levels of epic proportions with a
brand-new layout and new feel throughout!
May 2019, the globe’s finest descended on the NEC
Birmingham to experience the greatest day out the industry
has to offer. BodyPower played host to the most elite
athletes, influencers and role models in the business, all
gathered in one place to meet the fitness community.
Photo-ops were a plenty!
This year, more than ever, saw BodyPower Experience
paving the way for innovative products, pioneering new
companies and the latest in what’s hot across the world of
Muscle & Fitness! Our very own stand was a huge success,
playing host to the likes of seven-time Mr Olympia Phil Heath,
fitness power couple Danna Linn Bailey and Rob Bailey and
social media sensation and Muscle & Fitness HERS UK cover
star ‘Buff Bunny’ Heidi Somers to name just a few. It was an
absolute pleasure to get the chance to meet some of our
valued readers and of course show our appreciation with
some spectacular giveaways, competitions and photoshoot
opportunities with the industries’ finest photographers.The shopping prospects this year were immense, with
some unparalleled bargains on offer and not forgetting
everyone’s stash of #bodypowerfreebies we saw your insta
feeds! It’s also a revelation to head out without the
Tupperware! It’s always such a delight to spend a day
safe in the knowledge that your macros are fully
catered for with an array of healthy and delicious
options. There was no missing the anabolic window
that weekend!
The 2019 stages were graced by some gifted talent;
standards were the highest we’ve ever seen. How do these
athletes continue improving?
BodyPower provides a platform for all to showcase their
hard work and a seat in the audience did not disappoint!
What an inspiring way to spend an afternoon.
The new and improved layout this year was also a
revelation by grouping sectors together to make it easier
to find your way around.
We’re literally buzzing with excitement to see what the
2020 BodyPower has to offer, suffice to say, it will be as
ground-breaking and ambitious as it will be iconic. We.
Cannot. Wait.