Food Marketing & Technology India – July 2019

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Food Marketing & Technology 12 July 2019


Linda Brady Hawke
[email protected]

Ian D. Healey
[email protected]

Benno Keller
keller@ harnisch.com


Trending in Bakery and More
The excellent harvest and high quality of the fruits has made
the blueberry this year‘s go to ingredient. The tinge of natural
tartness, lush full mouthfeel, the affinity for matching with
spices, all combine to offer a sweet heat which perfectly
reaches the Indian taste palette. Indeed a recent study has
shown excellent flavour combinations with spices, floral,
citrus and herbaceous botanicals, because blueberries can
enhance and complement some tastes whilst balancing
others.
Like no other ingredient, the blueberry is extremely versatile
and available all year round in different formats. Whether
fresh or frozen, dehydrated, freeze-dried, as concentrate,
juice or puree, whole, diced or powdered blueberries
provide appealing colour, bursting flavour, and intriguing
effects like blue swirls and patterns. They add fruit identity,
texture, colour and flavour excitement; in fact a very wide
range of possibilities in baking applications.
In addition the blueberry synergizes well with ancient
grains and gluten-free products. Buckwheat, quinoa, chia,
sorghum, kamut are just some of the options to ensure a
vegan and vegetarian recipe. Nuts and other seeds are also
compatible with the fruit.
Blueberries are also one of the hottest ingredients in the
current health and wellness trend. Their antioxidant benefits
have been well documented and can protect the body against
free radicals and some chronic diseases, as well as helping in
slowing the health challenges in the ageing process. Animal
studies have shown improvements in memory, coordination
and balance, as well as neuron regeneration.
Consumers have always regarded blueberries as a healthful
and value-added ingredient. Now there is plenty of research
to support this view. They are excellent for all ages from
infants to silver-agers, low in sodium and carbohydrates,
high in vitamins, minerals and folate – and have a clean label.
The trend to ‘real ingredients‘ is one shared by millennials
and boomers alike. The choice for ingredients which off
variety, health and an added value is easy.
Enjoy!

We are delighted to bring you the July edition of Food
Marketing & Technology – India Magazine. Many thanks
for your valuable interest if you are joining us again; and
if this is your first time picking up an edition, welcome on
board and get ready for a mindful and food-filled journey!
Food Ingredients are an essential part of the food processing
industry; they provide convenience and allow food makers
to produce a wide variety of foods that are nutritious,
uniform, appetizing, safe and tasty. However, people also
want innovation along with all those qualities and tend to
get bored easily, and that’s when food processing really
comes into play. Sometimes, we don’t even know what
goes into the bag of chips or the packet of biscuits that
has almost become a staple in our lives. In this edition of
Food Marketing and Technology we are going to talk about
many such food processing solutions, that are well beyond
a bag of chips or a biscuit packet.
In Ingredients, you can find out about the role of gums &
hydrocolloids in bakery. You can also read about smart
skins for Sausages.
In Processing you can learn about gluten free baking and
smart solutions for bulk and powder solids applications at
POWTECH.
In Packaging, read about Bionanocomposites and their
application in Food Packaging and also about how visual
appeal is shaping the food packaging.
We thank and appreciate our writers for their immense
support and in-depth knowledge. We recognise the
importance of good reading but also aim to give our readers
a valuable and thoughtful experience.
We hope you find the information in the July edition
relevant and interesting. The magazine not just reaffirms
what we already know, but it tries to open the doors to
ideas we must confront.
Happy Reading!
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