Food Marketing & Technology India – July 2019

News

C

inste Fresho is planning to expand its footprint on PAN

India scale with the help of franchising. The company

operates through the FOCO model (Franchise Owned-

Company Operated).

Fresho was launched with an aim to offer fresh and hygiene

food to all without budget constraint. It is all about fresh,

simple & hygienic food with comforting ambience.

Amit Nigam, Founder & MD, Cinste Ventures, said, “Our

brand Fresho was started with the notion of serving quality

and affordable food. We had our office in an industrial area,

where there was no proper food joint. Working class people

were eating from road-side carts, where the foods were

prepared in unhygienic condition and in cheap oil. So, that’s

how the Fresho was conceptualized, that can provide good

food in a hygienic environment at almost the same price.”

Fresho was launched with an aim to offer fresh

and hygienic food to all without budget constraint

I

ce cream Lab is planning to expand its India footprint by

opening another 100 outlets in the next three years. The

brand has grown from one store to almost 15 stores across

the globe in 5 years and in the next six months, the number

will be around 34.

Ice cream Lab is targeting to launch 560 outlets in next 3 years

all across the world as it has already signed off outlets that

are going to open.

Vikrant Tomer, COO (International), Ice cream Lab, said,

“We took over the brand in 2014 and are based out of Dubai,

and five years from then, we are in almost nine countries

including Malaysia, UK, Portugal, India, Nigeria Iraq and

entire GCC.”

“Our expansion strategy for the international market

remains the same. Let’s say in India, we are seeking partners

Ice cream Lab is targeting to launch 560

outlets in next 3 years all across the world

“The products in our menu range around Rs 50-60. So, that’s

how we differentiate ourselves from the competition. We

provide quality food at the price of food available at road-

side carts,” he further added.

Fresho has achieved the highest quality standards in food

and service industry without affecting menu prices with the

help of Experienced Chef, Kitchen staff an excellent vendor.

Its exclusive menu range includes Thali, Chinese, Meal,

Combos, Appetizers, Breads, Snacks and Chillers.

to open more doors of our brand, and the working has been

happening since last year. We are working on the logistics’

part as well as on the supply chain for the last two years and

in understanding the market. Before we even try or plan to

enter, we fix the logistics since that is the backbone. If you are

not a master of logistics, you are most probably going to fail.

So, we ensure that we do our homework well. We identify

our vendors first and then we enter into the franchising,” he

further stated.