Food Marketing & Technology India – July 2019

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http://www.fmtmagazine.in

are offering a sneak peek into their
product so that consumers can judge
the quality and quantity of the product
for themselves. TMR identifies this to
be leading trend that will emphasise
the dominant use of plastic as a
material in thermoforming packaging.


Shopping for groceries is no longer
a household chore. Consumers,
especially the millennial generation
wants to brag about the latest organic
food ingredient they are using.
Shopping for food is more about
satiating psychological cravings,
and is barely driven by the craving
for it. Holding disposable incomes,
the opulent class is ready to pay for
aesthetically appealing packaged
products. Clear food labels, premium
products, and retailing are pushing the
demand for visual appeal, according to
TMR’s study.


Portion Control
As consumers are becoming more
conscious about their health,
controlling food quantity and quality
is gaining significance. People want to


keep tab on their food quantities, and
transparent packaging helps them view
just how much they are eating. Small
packs, single-serve options are largely
preferred by millennials, as they are
pre-portioned and convenient. Thus,
visuals play a big role in influencing
consumers to buy limited portions of
food and groceries.

TMR’s study indicates that skin
packs and food grade trays will gain
considerable demand in the coming
years. Further, reseal able, easy-to-
carry, and flexible packaging options
are an added bonus. These not only
extend the food product’s shelf life,
but also allow better portion control.
Thermoforming packaging caters to
the food and beverage industry in
the form of clamshells, cups, bottles,
skin packs, and lids and trays. All
these products aid in efficient portion
control of the food or beverage.

Finally,
It takes a consumer less than 90
seconds to judge a product, and
packaging triggers their conviction.

Let’s face it, a product, when packaged
right and attractively, is more
alluring than when placed inside
visually unappealing packaging.
We as humans have evolved from
foraging for food in the wilderness.
We still choose our food with our
sight; the only evolution is that we
go to a supermarket for buying it.
Bombarded with choices, the consumer
can be attracted to the food product
with the right packaging.

Packaging food in a way that it
not only looks good, but also retains
its nutritional value will be of
paramount importance. Making an
impact in order to grab the consumer’s
attention, while offering important
features like being reseal able,
sustainable, and cost-efficient will be
the leading trend in thermoforming
packaging for food and beverages.
Seeing believes, and we are rapidly
treading on a path of assessing quality
of the packaging solution judging it
through our sight.

* Editor at Transparency Market Research

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