Veggie Magazine March_2019

LIVE WELL

9

MESO DOSING

So you’ve been necking turmeric lattes and sipping

green tea all winter... but has it actually done you any

good? Possibly not, say advocates of ‘meso dosing ’.

Their theory is simple: active plant compounds can

cure what ails you, but only if taken in the kind of volumes your

day-to-day diet just can’t deliver. Supplement-strength doses

of plant extracts will, say fans, make sure you get the ‘meso’,

or in-between nutrients from any given food in helpful amounts.

So is it a revolution in nutrition, or just a fresh facelift for

a jaded supplements market? Time will tell...

10

AND, ER, MORE GIN

Nope, it’s going nowhere, but

expect lavoured blends to

outshine pure distillations in 2019.

“The retail market for lavoured

gin is now worth £232m, and last year alone grew

£197m,” says Gemma Cooper, of market analyst

Nielsen. “Flavoured gin is now bigger than lavoured

vodka.” Last year was all about pink-coloured

infusions, but Gemma tips orange, parma violet

and strawberry as the hot trends for 2019.

6

ORGANIC

WINE

The blossoming choice

of low- and no-alcohol

drinks may be winning

over new fans, but the rise and rise

of organic wine shows we still love

a tipple that’s good for mind, body

and soul. In fact, research

suggests we’re willing to

pay nearly 40% more

for a good bottle

of wine. Well

it’s all about

quality not

quantity,

hey guys?

4

COOL

START-UPS

We live in exciting

times for food and drink

innovation, with the new

wave of craft makers

gaining momentum all

the time. In fact, the

UK has just overtaken

Germany as the world’s

number one destination

for new vegan launches.

British rum is a market to

watch, with craft distillers

taking their cue from the

successes of gin, which

has seen numbers of indie

distilleries skyrocket in

recent years.

7

FAIR TRADING
Fairtrade Foundation,
the farmer-owned
certiication mark has
taken a battering in recent
years, with chocolate’s biggest brands lying
the nest to create their own sustainability
programmes (or ‘mark their own homework’,
as Divine’s CEO Sophi Tranchell would have it).
The Foundation is ighting back; its Fairtrace scheme,
rolling out this year, uses blockchain technology to
ensure more transparency. Meanwhile, Fair Vodka distilled
from quinoa, the world’s irst vodka to get a stamp of
approval from Fair Trade (a whole diferent certiication
board, keep up!), goes on sale in Waitrose this month.

8

WOKE TRAVEL

Eco tourism is nothing new,

but travel company G Adventures

has recently raised the bar with its ‘Ripple Score’,

measuring the true economic value a tour brings

to the communities it visits. Guilt-free getaways

are a step closer. Gadventures.co.uk

5

REWILDING

With climate experts at the UN

suggesting there are just 12 years left

to limit the efects of climate change,

momentum is building behind local

projects such as Summit to Sea in Mid-Wales,

which aim to restore ‘ecological functions’ of

former wildernesses. Learn more at

rewildingbritain.org.uk

“We live in exciting

times for food and drink

innovation, with the new

wave of craft makers

gaining momentum

all the time”