VOCABLE Du 11 juillet au 4 septembre 2019 • 23
Sen. Bernie Sanders (I-Vt.) speaks during a rally in Henderson, Nev., March 16,
- (Bridget Bennett/The New York Times)
Sen. Kamala Harris, of California, launches her presidential campaign at a rally
in Oakland, January 27, 2019. (SIPA)
Supporters of Sen. Kirsten Gillibrand, D-N.Y., at the kickoff of her presidential
campaign, March 24, 2019. (SIPA)
Former Vice President Joe Biden campaigns in Davenport, Iowa, June 11, 2019.
(Rachel Mummey/The New York Times)
PASSIONATE D E B AT E S
- In a business that requires much in the way
of negotiation and compromise, several political
professionals said the design discussion is one
they suffer grudgingly, as it often seems to spark
some of the most passionate internal debate. The
approachability of a first name? The authority
of just the last? - “It’s grueling,” said Fred Davis, a veteran Re-
publican image-maker. “There are too many
decision-makers. The candidate, the wife or
husband of the candidate. Then the kitchen
cabinet and then the family. The campaign team,
general consultants, hangers-on. Everyone feels
a need to weigh in.” l
OTHER CANDIDATES
- Other candidates employ their own optical
cues. New York Sen. Kirsten Gillibrand, whose
gender is key to her candidacy, threads pink
through her website and presidential logo.
Washington Gov. Jay Inslee incorporates a styl-
ized image of planet Earth, a reminder that cli-
mate change is the focus of his campaign. (Biden
— as in Joe Biden, the former vice president —
offers little beyond his surname and the office
he’s pursuing. Consider it the front-runner’s
prerogative, or at least the recognition that comes
from being in public life for half a century.) - own individual / optical visual / cue here, distinctive
sign, signal / gender sexual identity / candidacy
candidature, political campaign / to thread through to
insert, integrate / reminder sth that prompts memories /
former ex- / to offer to provide, represent / beyond
apart from, other than / surname family name / to
pursue to attempt to achieve / to consider here, to see it
as / front-runner favourite, leading candidate / at least
at any rate / recognition acknowledgement / half a
century fifty years.
10. passionate intense, heated / business here, area,
domain / in the way of in terms of / to suffer to endure,
experience / grudgingly unenthusiastically, unwillingly /
as given that, while / to seem to appear / to spark to
provoke / approachability accessibility.
11. grueling exhausting / veteran very experienced
professional / decision-maker decider / wife spouse /
husband spouse / kitchen cabinet kitchen cupboard /
hanger-on parasite / to weigh in to give one’s opinion.
"They project a good
deal more" (§ 5)
L'accent tonique se place
différemment selon la fonction
du mot :
to project (verb) a project (noun)
to conduct (verb) conduct (noun)
to produce (verb) produce (noun)
to record (verb) record (noun)
SUR LE BOUT DE LA LANGUE
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AA 22-23-806-Isa.indd 23 27/06/2019 15:53