you love and use. Be an editor.’ We aim to deliver a stream-
lined collection so you’re not overbuying. We encourage
customers to try things. [But] it’s more about a trusted
arsenal than constant consumerism.”
Be charitable. “I have a sizable beauty cabinet because of
testing for the store. Sometimes there can be a moment
when it’s like, ‘I’m not going to get to that.’ There are a few
charities that collect beauty products. A favorite of mine is
Woman to Woman, which supports women with gynecolog-
ical cancer at Mount Sinai Hospital in New York City.”THE MAKEUP ARTIST
KATEY DENNO
She regularly paints the famous faces of Amber Heard and
Felicity Jones and has been committed to green, no-waste
beauty for the past decade. “I started in this industry as theonly person who was really serious about green beauty. And
everyone was like, ‘That is never going to fly.’ And little by
little, everything changed. A lot of actresses are still like, ‘As
long as you make me look good, that’s all I care about,’ but
there are some that are now die-hard fans of clean beauty.”
Give new life. “I have friends who make candles, and I give
them face-mask pots. I store Q-tips in reused cream pots,
or use them as flower vases. I save empty RMS pots and
give them to clients for their red-carpet bags. If I’ve mixed
a lipstick for them, I’ll take a scraping and put it in there.”
Glitz it up. “Aether Beauty has an eye shadow palette. The
pigment is intense, and the shimmer is fine. It’s not big
chunks of glitter, which a lot of green products have had.”
Know your limits. “I do make compromises, like with Beauty-
blenders, because I have yet to find anything sustainable
that re-creates that texture that I can get on skin.”WASTE NOT, WANT IT ALL!
From your shower time to your toothbrushing routine, there are smart (and cute!) sustainable options.LOVE BEAUTY AND PLANET
TURMERIC & TONKA
ESSENCE SULFATE-FREE
SHAMPOO AND
CONDITIONER These bottles
are made from 100 percent
recycled plastic; the brand’s
goal is to identify a 50 percent
recycled plastic cap by 2020.
MUGLER ANGEL EAU DE
PERFUME As sensual as
it is sustainable. Since 1992,
a refill program has been
available to every purchaser
of Angel or Alien perfume
via a fountain located
at any Mugler department
store counter.REN ATLANTIC KELP AND
MAGNESIUM ANTI-
FATIGUE BODY WASH
Ren Clean Skincare has
vowed to be zero-waste by
2021, and this spring it will
join TerraCycle to launch
a refill partnership, Loop,
for six of its products.AETHER BEAUTY
SUMMER SOLSTICE
PALETTE This 100 percent
recyclable eye shadow
palette, featuring 12
super pigmented shades,
forgoes the mirror
and magnets that end up
in landfills.MEOW MEOW TWEET
EUCALYPTUS LEMON
DEODORANT STICK
Smell fresh and fret not—
the packaging of this
essential-oil-infused deodorant
is 100 percent compostable
within one year.ETHIQUE HAIR MASKS IN
BLOOM AND BOOST The best
packaging is, well, no
packaging, and these solid,
deeply effective hair-care bars
fit the bill. Even their shipping
packaging is printed with soy
ink, so it’s compostable.BITE TOOTHPASTE BITS IN
MINT CHARCOAL AND MINT
Toothpaste tubes? Tough to
recycle, but these glass-and-
metal refillable containers of
toothpaste tablets are
completely zero-waste (not to
mention water conscious).HERBAL ESSENCES
BIO:RENEW ARGAN OIL
SHAMPOO AND CONDITIONER
Herbal Essences’ new plastic
bottles are not only 100 percent
recyclable; they use 25 percent
beach plastic collected from all
over the world by TerraCycle.SEED PHYTONUTRIENTS
MOISTURE LEAVE-IN
TREATMENT
The postconsumer paper
bottle and plastic liner are
recyclable (save the pump),
and the meadowfoam
and sunflower-seed oils
quench hair.