Hello Fashion Monthly - March 2019

HELLOFASHION.COM 89

hfm STYLEUP

ECO DENIM

A pair of jeans can take up to 7,000 litres of

water to produce, so it’s good news for the

planet that brands are now using innovative

approaches to combat waste and pollution...

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BOYISH

Designed in LA, Boyish

uses ethical and sustainable

practices when developing

and manufacturing its

product – such as recycling

the water used to make the

denim. The jeans are made

with sustainable fabrics and

their motto is that the only

impact they’ll leave on

the planet is good jeans.

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KSENIA

SCHNAIDER

With fans including Dua Lipa,

Adwoa Aboah and Bella

Hadid, Ksenia Schnaider

is committed to helping the

environment. By re-using and

recycling, last year alone the

brand created 3,000 new

styles from vintage jeans. Their

SS19 offering uses denim

from the only denim mill in the

world that’s been awarded the

prestigious EU Ecolabel.

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DL1961

This New York-based brand’s

focus has been to create

sustainable denim since

day one. Now a global

leader in denim innovation,

each step in the supply chain

is optimised to create the

best possible product,

whilst saving a significant

amount of water, energy

and dye. The process uses a

trademarked material, Refibra,

which is made from renewable

wood sources and upcycled

cotton scraps that would

otherwise end up in landfill.

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ASOS

DESIGN

As of January this year

100 per cent of Asos

Design’s cotton-based jeans

are now made from

sustainable cotton. The

bleached denim, balloon

sleeves and cuffed hem

details make this collection

look super premium,

while still maintaining that

purse-friendly price point

we all know and love.

Frayed hem,
£270, Ksenia
Schnaider

Jacket,

£216, DL1961

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ONE TEASPOON

The Australian brand has

launched its Raw denim

collection, which uses 70

per cent less water than a

standard denim wash. As

well as watching water

consumption the line is made

with organic BCI cotton – an

organisation initiated to make

global cotton production better

for the environment and the

people who produce it.

Shirt, £57

Jacket, £80

Jeans, £80

Jeans, £179

Jeans, £35