20 | The Grocer | 20 July 2019 Get the full story at thegrocer.co.uk
analysis the grocer 33
Ronan Hegarty
Asda returns to
winning form with
second victory
A
sda appears to be get-
ting back to business
as normal after a shaky
start to the Grocer 33 year.
The Walmart-owned retailer
claimed its second victory in
a row, having had to wait four
weeks for its first win last week.
Asda’s £70.71 total was £4.39
cheaper than runner-up Tesco.
This was in no small meas-
ure down to a £12 price for the
Disaronno amaretto compared
with £15 at all four of its rivals.
Asda was also joint-cheapest
for the other alcohol brand on
our list this week, the Casillero
del Diablo sauvignon blanc. A
rollback deal from £8 to £6 was
matched by Tesco but was £1.50
cheaper than Sainsbury’s, £2.25
cheaper than Morrisons and
£2.39 cheaper than Waitrose.
Overall, Asda offered the low-
est price for 21 lines, with 11
exclusively cheapest. However,
Asda was also the big four
retailer to experience the most
inflation on this basket over
the past year. Our 33 items cost
Average price Casillero del Diablo sauvignon blanc, 75clTesco Casillero del Diablo sauvignon blanc, 75cl
Morrisons Casillero del Diablo sauvignon blanc, 75cl
Waitrose Casillero del Diablo sauvignon blanc, 75cl
Sainsbury’s Casillero del Diablo sauvignon blanc, 75cl
Asda Casillero del Diablo sauvignon blanc, 75cl
PRICE
£7.18
CHANGE YOY
–4P
CHANGE YOY
–0.6%Average: £6.81
Yo Y: –37p (–5.2%)
Weeks on offer: 23Average: £7.01
Yo Y: –12p (–1.6%)
Weeks on offer: 41Average: £7.05
Yo Y: –1p (–1.4%)
Weeks on offer: 43Average: £8.23
Yo Y: 13p (1.6%)
Weeks on offer: 5Average: £6.80
Yo Y: 25p (3.8%)
Weeks on offer: 30£7.63£6.581.2% more at Asda than a year
ago while Sainsbury’s was 0.8%
more expensive, Morrisons
0.4% and Tesco 0.3% dearer.
Tesco was cheapest for 11
lines and exclusively so on the
Heinz salad cream, HP sauce,
Müller Quark Yogurt and WK
Kellogg granola. Tesco also
had the biggest number of pro-
motions this week with 14.
Asda and Morrisons were close
behind with 12 and 11 respec-
tively, while Sainsbury’s had
eight promotions and Waitrose
only four.
There was little to split
Sainsbury’s and Morrisons in
third and fourth positions this
week. Sainsbury’s was £5.80
more expensive than Asda at
£76.51, while Morrisons came
in £5.92 more expensive with a
total of £76.63.
Waitrose, meanwhile, was
a long way off the pace this
week. At £87.24 it was £16.53
more expensive than Asda. It
matched the lowest price on just
one product and had no exclu-
sively cheapest products.Asda offered Disaronno at £12 compared with £15 at all four of its rivals
Price & Promo History
£6.00£7.50£8.25£6.50£8.00 £6.00£8.39£6.00SEE PRICE HISTORY FOR ALL 33 ITEMS
Gold members can view current and historic price and
promo details for all 33 products, plus meta-analysis
of promo mechanics, cashback and cheapest products
at thegrocer.co.uk/stores/the-grocer-33/prices52 W/E 12 JULY 201952 W/E 12 JULY 201952 W/E 12 JULY 201952 W/E 12 JULY 201952 W/E 12 JULY 201952 W/E 12 JULY 2019The Grocer 33 was conducted in association with Edge by Ascential. Trusted
by major FMCG manufacturers and retailers, Edge by Ascential (formerly
Brand View) is the UK’s largest provider of real-time price and promotion
tracking and analysis. Learn more and sign up for a 14-day free evaluation at
http://www.ascentialedge.com. Tel: 0844 357 9970 Email: [email protected]£7.98£6.29