The Grocer – 20 July 2019

Get the full story at thegrocer.co.uk 20 July 2019 | The Grocer | 35

Hobnobs shrinkflation: Pladis has cut the weight

of McVitie’s Hobnobs Creams without changing

the price. The range has fallen 20% from 200g to

160g while maintaining an rsp of £1.22. The move

was a result of an overhaul of the larger McVitie’s

Creams lineup, said Pladis.

Huel’s 50 million meals:

‘Complete nutrition’ brand Huel

has hailed its sale of 50 million

meals since launch in 2015 – hav-

ing recently entered the US, Japan and China. The

D2C business achieved revenue of £40m in 2018.

Cocoa fruit chocolate: Nestlé’s

R&D centre in York this week

unveiled what it said was the

first-ever chocolate made entirely

from the cocoa fruit, using the beans and pulp as

the only ingredients. The first product will be

unveiled in autumn in Japan.

Wheyhey pop-up: Healthier snack

brand Wheyhey has opened its

first store. It is running a pop-up

called Outrageous Scoop Shop in

Primark Oxford Street East, offering build-your-

own sundaes until the end of September.

Vype pod-mod: Vype has

launched ePod, a compact pod-

mod vaping device with a choice

of five flavours: Tropical Mango,

Very Berry, Chilled Mint, Vanilla Medley and

Golden Tobacco. A starter kit has an rsp of £19.99.

Bulldog push: Bulldog Skincare has kicked off

‘Do You Even Mask Bro?’, inviting men to share

Instagram selfies of them wearing the brand’s

new Energising Sheet Mask, with a chance to win

prizes including £2k.

Cold brew tea ‘first’: Soft drinks

startup Fitch Brew Co claims it

has created the UK’s first spar-

kling cold brew tea for grocery.

Two variants in a can – Rosehip, Hibiscus &

Elderflower and Chamomile & Ginger Cold Brew

Tea (rsp: £2/330ml) – are caffeine-free.

Aquapax at Pride: Aquapax will

be the official water of Brighton

Pride next month. The tie-up

comes after the eco-friendly

brand earlier this year added a sugarcane cap to

its 500ml carton and launched a one-litre carton.

Superfood in Asda: Superfood Bakery has secured

an Asda listing for its all-natural, free-from bak-

ing mixes. Three SKUs are rolling into 280 stores.

Co-op lists Fitbakes: UK startup brand Fitbakes,

maker of low-sugar, high-protein cakes, will land

in 52 Co-op stores in September.

grocery digest

Daniel Selwood
Asda has overhauled its
bagged snacks range,
making the aisle easier to
navigate and ramping up
healthier options.
The priorities for the
supermarket’s shake-up
had been “to improve
our availability, make
the fixture easier to shop,
and provide customers
with more choice” said a
spokeswoman for Asda.
“We have done this
by expanding the space
allocated to some of our
sharing ranges, and we
have also moved prod-
ucts such as Yushoi,
which are deemed
healthier snacks, to the
popcorn fixture.”
In recent weeks, the
grocer has listed bet-
ter-for-you lines such as

Asda makes bagged

snacks aisle healthier

and easier to navigate

Properchips, the new

lentil-based crisps range

from Proper, Hippeas

Salt & Vinegar (78g), and

two tortilla sharing SKUs

by free-from brand Food

Should Taste Good.

Asda has also almost

doubled the presence of

posh Kettle crisps from

six to 11, and of mid-

priced bags from Indian

savoury snacks specialist

Cofresh, from seven to 13.

The retailer had also

brought in “key NPD

such as Walkers Baked

with Veg, Sensations

Smoked Cheddar &

Crispy Bacon, and

Sensations Streetmix to

add customer choice and

some more innovation”

the spokeswoman said.

Tyrrells has seen

seven of 11 SKUs pulled

from shelf. Owner KP

Snacks declined to com-

ment, though The Grocer

understands the supplier

worked with Asda to cre-

ate the smaller lineup of

150g ‘hero’ variants.

In popcorn, Asda has

added microwavable

SKUs from Proper and

Magicorn – though both

brands have been forced

to give up space for their

ready-made popcorn.

Cofresh now has 13 lines at

Asda, up from seven

Cadbury has put Fudge

back into its most popu-

lar Christmas selection

box – 18 months after

widely reported con-

sumer ‘fury’ over the

treat being replaced by a

Dairy Milk Oreo option.

This festive season will

see Cadbury Dairy Milk

Medium Selection Box

(rsp: £2.99/138g) again

contain a Fudge ‘finger’

instead of the Oreo bar

introduced in 2017.

The move showed the

supplier had “listened to

consumers” said Alistair

Scrimgeour, brand

manager for Cadbury.

Fudge makes

a return to

Cadbury box

TV ads will run for Cream of
Tomato Soup and Beanz

Kraft Heinz has invested
£7m in ‘Heinz Makes it
Better’ – its first above-
the-line masterbrand
campaign in 10 years.
Kicking off this
week with a new
TV commercial for
Heinz Seriously Good

Heinz runs ‘Makes it

Better’ £7m ad push

Mayonnaise, the push

will see the debut of

small screen adverts over

August and September

for Heinz Baked Beanz

and Heinz Cream of

Tom ato S oup.

They will be supported

until December by digital

and OOH ads, as well as

activity on social media

and radio.

Emphasising “how

Heinz can make every-

day life better”, the cam-

paign’s intention was to

“reinforce the heritage

and familiarity of Heinz

to shoppers nationwide”

said the supplier.