The Grocer – 20 July 2019

(Chris Devlin) #1
Get the full story at thegrocer.co.uk 20 July 2019 | The Grocer | 5

2018 winner Tom Benn, account manager at Pip & Nut,
picking up his trophy from editor Adam Leyland


Planet Organic is set to open its new store, in Queen’s Park, London, in early August

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Planet Organic seeks stock


‘contributions’ for new store


Daniel Selwood
Planet Organic is asking
its suppliers to help fund
the opening of its new
north London store – in
spite of recently secur-
ing a major cash injection
from private equity.
The retailer is set to
open its Queen’s Park
site in early August and
has written to its listed
brands to ask for a dona-
tion of stock to cover the
first month’s sales.
The letter from Planet
Organic buying direc-
tor Al Overton, seen by
The Grocer, begins by
acknowledging the deal
last October with con-
sumer brands investor
Inverleith for an esti-
mated £15m.
The funding would
drive ‘a store expansion
plan with the ambition
of driving Planet Organic
from a seven-store busi-
ness with a turnover of
£30m to a 19-store busi-
ness turning over £90m
within the next five
years’ it says.


It goes on: ‘Opening a
new store is an expensive
business, and to make
our investment go as far
as possible, to open as
many stores as possible,
we are asking our brands
for a contribution to the
new store.’
It adds: ‘We hope you
will see this as a worth-
while investment in your

business, and we look
forward to growing your
brand at Planet Organic.’
The retailer’s request
was neither unusual
nor a mandate from
Inverleith, Overton told
The Grocer. “As with
every time we’ve opened
a store in the past, we
are talking to our supply
base for a fairly modest

contribution to the open-
ing cost. We try to make
that as easy and as man-
ageable as possible.”
The “vast majority”
of brands were happy
to make a contribution,
he said. “We have also
explicitly told them there
is nothing riding on
whether or not they wish
to contribute. Whether

they support us or not
does not affect the range
going into the store or
positioning on shelf.
“There’s nothing rid-
ing on this. If everyone
says no, all that happens
is that new store costs us
more money.”
Appealing for dona-
tions was “very stand-
ard” for store openings,
said David Sables, CEO
of Sentinel Management
Consultants. “It’s been
an excuse for a request
for money ever since I
can remember. It’s a ludi-
crous standard request.”
Not all suppliers are
happy, however. One
told The Grocer: “This
is Planet Organic trying
to squeeze money out of
suppliers in a very ama-
teurish, ham-fisted way.
It’s come out of the blue,
and I understand that
suppliers are kicking off
about it all over the place,
indignant and refusing to
pay, and Planet Organic
is now in damage limita-
tion mode.”

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September.

STANDARD REQUEST
It’s been an excuse for a request for money ever since I
can remember. It’s a ludicrous standard request – David
Sables, CEO, Sentinel Management Consultants
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