The Field – August 2019

WWW.THEFIELD.CO.UK 15

Fashion

Weshinethespotlightonthreeentrepreneurialspiritswhohave

created successful fashionbrandsfromtheirhomes in the country

WRITTEN BY ROSIE NICKERSON

Field fashionistas

I

f you thought that living
hundreds of miles from
thebigsmoke,surrounded
by moorland, woodsand
fields would adversely
impact your chances of
founding a successful fashion business,
you’dbewrong.I spoketothreeruralfash-
ionistas,basedfulltimeinthecountry,who
runtheirownfashionbusinessesfromNorth-
umberland, Shropshire and Hampshire
respectively.Withenergy,determinationand
the wonders of social media, they have
managedtocombinea deeplyruralexist-
encewhilstrunningtheirthrivingfashion
businesses.Inmanyways,livingandwork-
inginthecountry has been the secret of
theirsuccess.
WhenArabellaHoskyns-Abrahallfounded
herfashionlabel,BellaHoskyns,shelooked
no further than the moorland she crosses
dailyon theschoolrunforherlogoinspi-
ration. She chose the profile of a peewit
(orlapwingas it’s known in the south)to
representherfashionlabel.Hoskyns-Abrahall
andherfamilymoveduptoNorthumberland
fulltimein2013,wheretheyalreadyhada
weekend cottage on her husband Bertie’s

Above:ArabellaHoskyns-Abrahall,ownerofBella
HoskynsClothing,inherbreeksandgilet
Right:a Bella Hoskyns field jacket