Proletarian Tourism 83On Land and On Sea offered a more evocative drawing of tourist plea-
sures in a 1939 full-page advertisement. Its imagery implied that TEU tours
combined the best of both self-locomotion and prepared itineraries and sug-
gested new norms of the Soviet good life: a drawing depicted a man and a
Advertising postcard from Sovtorgfl ot, the Soviet shipping fl eet. “A sea voyage is the best
vacation. Take your summer holiday on the Black Sea. Inexpensive fares, good meals, mod-
ern steamships.” From George V. Shalimoff and George B. Shaw, Catalogue of Propaganda-
Advertising Postal Cards of the U.S.S.R. 1927–1934, ed. Jean Walton (Norfolk, VA.: United
Postal Stationery Society, 2002), 53. Used by permission.