Memory 249
Practice Quiz How much do you remember?
Pick the best answer.
- What concept suggests that the best place to study for your psy-
chology final to ensure good retrieval of concepts is your psychol-
ogy classroom?
a. serial position effect
b. encoding specificity
c. tip-of-the-tongue
phenomenon
d. automatic encoding
- Jaclynn had written a grocery list but accidentally left it at home.
Trying to remember the list, Jaclynn remembers what was at the
beginning of the list and what was at the end but not those things in
the middle. This is an example of
a. encoding specificity.
b. the serial position effect.
c. the tip-of-the-tongue effect.
d. flashbulb memory.
- Multiple-choice test questions typically rely on ____, while
essay questions rely on ____.
a. rehearsal; recall
b. relearning; rehearsing
c. recall; recognition
d. recognition; recall
- Felisha can recall with great detail the day of her wedding and all
that occurred. What might psychologists say about these particular
flashbulb memories?
a. The memories were likely enhanced in part by the hormones
released during emotional moments.
b. The memories should last up to 15 to 20 years.
c. The memories are unusually accurate.
d. The memories are stored as nondeclarative memories.
- In Loftus’s 1978 study, subjects viewed a slide presentation of an
accident. Later, some of the subjects were asked a question about
a yield sign when the actual slides contained pictures of a stop sign.
When presented with this inaccurate information, how did these
subjects typically respond?
a. Most corrected Loftus and recalled seeing a stop sign.
b. Many began seeing both a stop sign and a yield sign.
c. Many subjects’ overall accuracy dropped when confronted with
conflicting information.
d. Subjects were confused, but only briefly, at which point their
accuracy of recalling the event returned. - A key component for any person to believe that a false event is in
fact true is to make sure that the false information is
a. as plausible as possible.
b. introduced as soon after the event as possible.
c. introduced by a source perceived as trustworthy.
d. introduced no sooner than 24 hours after the event but no later
than 15 days.
Long-Term Memories
automatic encoding
recall vs.
recognition
false positives can occur (e.g., eyewitness testimony)
strong emotional associations can lead to vivid and detailed “flashbulb” memories
more cues stored with a piece of information, the easier the retrieval
improved memory for information if physical surroundings
are similar to those when the memory was first formed
improved memory for information if physiological or
psychological state is similar to that when the memory
was first formed
retrieval cues
encoding
specificity
context-dependent
learning
state-dependent
learning
retrieval
recall: few or no external cues required
recognition: match incoming
sensory information (e.g., see or
hear) to what is already in memory
retrieval failure: (e.g., “tip of the tongue”)
serial position effect: memory improved for items
at beginning (primacy) and end (recency) of a list
constructive
processing
of memories
memories are rarely completely accurate and become less accurate over time
Loftus and others have suggested that memory retrieval is a constructive process;
memories are “built” at time of retrieval
memory
retrieval
problems
misinformation effect: incorporation of
inaccurate information into actual memory
reliability of memory
retrieval: false memories
can result from change
in both waking, conscious
states and in altered states
(e.g., hypnosis)
reliability
influenced by plausibility
of event and individual
receiving collaborative
feedback that makes it
easier to believe
Reset
APA Goal 2: Scientific Inquiry and
Critical Thinking
Effects of Supplements on Memory
Addresses APA Learning Objectives 2.1: Use scientific reasoning
to interpret psychological phenomena, and 2.3: Engage in
innovative and integrative thinking and problem solving.
More and more people are turning to various supplements that promise to improve
memory, ward off or even alleviate Alzheimer’s, and prevent other forms of cognitive
decline. But what does science say about the claims of these various supplements? Are
they really helpful? Could they be harmful? Here’s a look at some of the more popular
supplements and the research examining their claims.