back in 2012, the category has turned into a
reliable revenue stream for the company, and
from the reaction to the new iPad Pro, it’s clear
that consumers want powerful, capable devices
that compete with PCs. Apple has proven it can
give consumers what they want with iPadOS,
and now it’s refining that experience for the
years ahead. Consumer appetite for the iPad
remains strong, and Apple’s vision for the iPad is
evolving, ultimately expanding its appeal.
As Apple further diversifies into product
categories, like rumored AR-glasses and the
Apple Car, the iPad will likely shapeshift with
new capabilities. And that’s OK - the tablets in
our hands today will not be the tablets we’re
using in five or ten years time. In the meantime,
we should embrace the tools that Apple has
made available to us and create our life’s best
work; as we’ve seen time and time again, with an
iPad and a great idea, anything is possible!