it’s a match
TWO BIG NAMES IN FASHION
JOIN FORCES TO CREATE SOME
BOLD AND COMFY DESIGNS.
Tell us about the brands involved in this collaboration.
Marimekko is a Finnish design house founded in 1951, and
celebrated for its original prints and colours ever since.
UNIQLO is a Japanese global apparel retailer, known
for its well-designed, affordable essential items.
How did the collaboration come about? UNIQLO and Marimekko
share a mission to bring joy to people’s everyday lives through
beautiful clothing and accessories. It was a perfect match –
marrying simplicity with creativity, and empowering people to
be happy as they can be. Together the brands decided to create
a special-edition collection for women, featuring a line of items
that would brighten lifestyles and allow for bold self-expression.
What kinds of pieces can we find in the collection? The range
includes t-shirts, blouses, pants and dresses, as well as
two different types of carry bags – a tote and a drawstring
gymsack – and some super-comfortable slip-on sneakers.
Which features are typical of UNIQLO or Marimekko? Across
the range, you can see UNIQLO’s timeless silhouettes; casual
street style; and soft, comfortable fabrics paired with
Marimekko’s bold and vibrant designs (created by Marimekko
print designer Maija Louekari). The prints are inspired by nature
and an urban lifestyle, and appear on UNIQLO’s LifeWear range
- high-quality clothing that is functional and reasonably priced.
What is the price point? It ranges from $19.90 for a graphic
t-shirt to $59.90 for a long, patterned dress. Nothing in the
collection is more than $60.
Where can we find UNIQLO x Marimekko duds? The collection
is available in UNIQLO’s Australian stores and via their online
boutique, uniqlo.com/marimekko/au, for a limited time.
UNIQLO X MARIMEKKO X FRANKIE