Videomaker (2019-05)

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62 VIDEOMAKER >>> VIDEOMAKER >>> MAY 2019MAY 2019

Luis Maymí is a video producer, web developer and social

media specialist at Porfolio. He greatly enjoys hiking, kayak-

ing and watching anime.

You can comment on this article by going online:

http://www.videomaker.com/?p=71111421

Choosing your platform

Many different platforms offer live stream

hosting, the most popular being Youtube,

Twitch, Facebook and Instagram. Deciding

which of these platforms to use will depend on

your target audience.

YouTube & Twitch – a wide range of con-

tent creators use these well-known platforms,

from gamers, to podcasts, tutorials and news

to almost any topic you can think. Youtube

live streams also complements your current

channel uploads, adding an excellent way to

interact with your subscribers.

Facebook – the largest social media web-

site on the internet allows every user with a

personal profile or page to use Facebook Live.

Facebook is excellent for small businesses

since it will enable you to reach a considerable

audience and even more if you use paid ads (to

use Facebook Ads you need a Facebook Page).

Instagram – although Instagram primarily

focuses on picture sharing, live streaming allows

connecting more personally with the audience

while maintaining a creative approach. Insta-

gram live streaming is commonly used by actors,

musicians, sports personalities, vloggers, journal-

ists and more.

Test all systems before going live.

It is monumentally essential to do a test run

before doing your real live stream. Make sure

to do this test a couple of days before, not on

the same day. In this test, you want to make

sure every piece of equipment is working cor-

rectly, test your internet connection speed,

check video quality and, most important,

make sure the audio is clear. Do not overlook

the audio quality and be sure to verify how it

sounds on different devices — on a computer,

smartphone speakers and headphones. Your

audience will not mind the quality of the video

so much, but they won’t be as merciful if they

can’t hear you. We also recommended practic-

ing what you are going to say and having every

prop you are going to use on set.

Have a backup plan

Live streams can sometimes fail altogether

leaving you stranded. If you are doing the live

stream with your computer, it’s a good idea to

also have your smartphone on standby just in

case the main computer stream fails. Some-

times the internet goes down, and other times

your computer just doesn’t want to connect

to the internet. If that happens, try using your

smartphone to reconnect to the streaming

platform using your cellular data. Use this as

a last resort since a live stream will drain your

data fast. Still, it’s better than going offline

completely without an explanation.

Go live

You have everything set-up, and you did a test

run. You are ready to start your live stream!

Since every live stream platform has live chat

capabilities, make sure to answer your audi-

ence’s messages and comments and show that

you appreciate their support. Live-streaming is,

without a doubt, the best way to engage with

your audience and, from my experience, it has

the best return on investment. Determine what

content you wish to share and get streaming.

Audio is perhaps the most important component of your live stream to get

right. You can get away with subpar video as long as your audience can clearly

hear what you are saying.

IF YOU’RE DOING THE LIVE

STREAM WITH YOUR COMPUTER,

IT’S A GOOD IDEA TO ALSO HAVE

YOUR SMARTPHONE READY.

PLANNING MAY 2019

384 C10 Planning Video.indd 62 3/19/19 2:36 PM

VIDEOMAKER >>> MAY 2019 63

Luis Maymí is a video producer, web developer and social

media specialist at Porfolio. He greatly enjoys hiking, kayak-

ing and watching anime.

You can comment on this article by going online:

http://www.videomaker.com/?p=71111421

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