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PRODUCT PLACEMENT
Product
placement
Shilling in style with the cheekiest bits
of commercial branding on PlayStation
(^1) HOMEFRONT
In an alternate reality where
a unified Greater Korean
Republic has decimated the
States, you can still pick up
a dirty burger. In a tin-eared
bit of product placement,
both burger chain White
Castle and infamous bar
Hooters pop up. Not even
Doomsday can suppress the
USA’sappetiteforbaps.
(^2) YAKUZA 0
Despite having abs you could
grate cheddar with, Kaz likes
his margherita. In a cheeky
tie-in with Japanese chain
Pizza-La, Kiryu orders a
lovely piping hot pie in the
‘Passport to Pizza’ sub-story,
after mishearing a woman
who’sin needofa visa.
(^3) DEATH STRANDING
He may be a visionary
auteur, but Hideo Kojima isn’t
shy about product placement.
Just look at Death Stranding.
In a dystopian US where rain
monsters prowl, Monster
Energy drinks and Norman
Reedus’ AMC bike
show have survived
the apocalypse.
(^4) RAINBOW SIX
SIEGE
As part of the Ubisoft Club
rewards system, Siege fans
who boot up The Division get
a special weapon skin
(imaginatively named ‘The
Division’). We look forward to
an update patching in the
RavingRabbidsGlock17.
(^5) THE DIVISION
The end of the world will be
chilly. To help your survivor
stay warm, Ubisoft teamed
up with Mechanix Gloves to
cover your virtual mitts, and
these tactical gloves sure
look toasty. Business is
booming for Mechanix
despitesociety’scollapse.
(^6) JUDGE DREDD:
DREDD VS DEATH
“I am the law... now hands up
and give me all your taurine.”
Mega-City One’s gruff judge
is probably cranky because
he never gets a decent
night’s kip, so we’re not sure
knocking back Red Bull is a
good idea. In one cringey
mission, he even has to
arrest members of a gang
which is smuggling the drink.
(^7) METAL GEAR SOLID
V: THE PHANTOM PAIN
Another Kojima game,
another crafty piece of
product placement. This time,
The Phantom Pain’s cast get
the chance to sport fancy
French specs thanks to a
tie-in with JF Rey. Ocelot and
Miller rock the shades, which
we’re sure gave fashion-
consciousKojallthekicks.
(^8) DEAD RISING 2
You are one mucky pup,
Chuck Greene. Thanks to a
deal between Capcom and
Playboy, the world’s most
famous skin mag appears in
Dead Rising 2. Producer Shin
Ohara said it was a good fit
as the undead sandbox was
“not a children’s playground,
butanadultplayground.”
(^9) GT SPORT
GT Sport’s Brand Central
is stuffed with product
placement. One of Polyphony
Digital’s main partnerships is
with watch maker TAG
Heuer, which may be a bit
tacky, but you have to admit
Patrick Dempsey’s hunky
wrist looks good with one.
HONOURABLE MENTIONS
Did we miss your favourite product? Got a brilliant In The Mood For idea? Tell us at twitter.com/opm_uk.
Splinter Cell: Chaos Theory
How does Sam Fisher keep his
breath so minty fresh? By
eating Airwaves during
cutscenes, that’s how.
Uncharted 3: Drake’s
Deception
Nate joined in a campaign shilling
Subway sarnies, with Subway
tees appearing in DD’s beta.
PlayStation Home
Is it a bird? Is it a plane? No,
it’s a gaudy minigame designed
to flog meat juice! Bless you,
Red Bull Air Race.
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