The Edinburgh Reporter May 2023

(EdinReporter) #1

1515


Developing a


fit business


Former triathlon athlete Warwick aims to


make fit20 franchise a champion business


By PHYLLIS STEPHEN

WARWICK DREDGE who owns the fit
franchise in Edinburgh promises that you
really can get fit in 20 minutes - and without
changing into your gym kit.
He took over the first outlet in Scotland
last September and has a studio at Redheughs
Rigg at the Gyle.
He offers 20 minute sessions once a week
which he says is more than enough to make a
real difference.
Warwick said: "We've had an extensive
scientific study undertaken that shows and
proves that you can gain substantial strength
increases from 30 to 50%, in a short period of
time, with this method of training.
"The studio is air conditioned, at 17 degrees,
so people can come and train in their work
clothes or whatever they're dressed in. There is
no need to waste time showering and changing.
This is slow motion training so you don't sweat
or perspire. It is a quick in and out again, so is
handy for people that are business folk, for
example, who don't have a lot of time during
the day. They pop it into a lunch break, it's only
once a week, so it becomes manageable. fit20 is
ideal for people who hate gyms or don't like
exercising, but know that maintaining strength
in their body is important."
The one to one sessions at fit20 are always by
appointment so that people do have to turn up.
Warwick knows all too well that some people
are not completely self-motivated and perhaps
drive by the gym saying they will do it

tomorrow. There are six machines in the studio


  • all weight machines - which Warwick says are
    not dissimilar to those you would find in a
    regular gym. In a session he will train clients
    on five of the machines, targeting 90% of the
    muscle mass. He said: "It does an all round
    good job at developing strength within your
    body in a short period of time."
    At present while the studio is still in its
    initial stages, Warwick is the only trainer,
    but naturally he hopes to grow the business.
    His background is in fitness and he ran a
    business called Enjoy-a-Ball for around 30
    years. But looking for a change of career he
    also decided to move country, but kept his
    focus on keeping fit.
    Warwick is a former South African
    triathlon champion. He said: "I've always
    been involved in sport all my life. I spent a
    lot of time involved with triathlon, and
    played rugby for the South African Defence
    Force, so a wide range of sport. Currently I am
    involved with Canicross. It is like sled dog
    racing but without the sled. We just run
    behind the dog. Both human and dog wear a
    harness and there's a bungee line between us.
    The dog hauls us around a cross-country
    course. At the moment I am training to go to
    the World Championships in October to
    represent GB which will be exciting."
    In Canicross the runner is tied from their
    waist belt to either one or two dogs. Initially
    the sport involved huskies but it is now
    possible to enter with any breed.
    On a Sunday morning Warwick is most


likely to be found running with his two
German Shorthaired Pointers. He also has a
Dalmatian and a Jack Russell, but it is the two
pointers he will compete with later this year.

fit20 Edinburgh
South Gyle, 3 Redheughs Rigg
Edinburgh EH12 9DQ
T: 07702 161 129
E: [email protected]

More than a walk
in the park

By PHYLLIS STEPHEN

LEITH BASED Lind & Lime Gin has
been awarded an organic certification,
a process which the distillery found to
be rigorous and strict.
The whole process is examined from
the use of any herbicides to storage
and preservation of the produce in
the distillery.
Paddy Fletcher, Co-Founder of
Lind & Lime said: “As a company that
is passionate about the environment,
being certified organic certainly means
a lot to us. We’ve always been organic -
right from our very first bottle, but it’s
great to now be fully certified. It is
something we’ve been striving towards
since we started producing our gin
in 2018.
“Lind & Lime is made using 100%
organic ingredients that are grown
without the use of synthetic pesticides or
fertilisers. This not only benefits the
environment but also ensures that our
customers are consuming a product that
is free from harmful chemicals.
“Being organic is not only about the
ingredients, it’s about the entire process,
from sourcing the botanicals to
packaging the final product. It is about
taking a holistic approach to
sustainability and ensuring that our
product is as environmentally friendly
as possible.”

New organic


certification for


Lind & Lime

Free download pdf