Kiplinger\'s Personal Finance 02.2020

We sift through the pros and cons of the

growing number of low-cost digital advisers.

BY NELLIE S. HUANG

INVESTING

Which

Robo Is

Right

f o r Yo u?

ROBO ADVISERS, those automated investment advice

services offered by banks, brokerages and other financial

firms, have proliferated to the point that choosing one can

be overwhelming. All robos promise low-cost, computer-

driven investment management geared to your goals. But

although they share similar characteristics, they are not

alike. Some digital investment services are better for inves-

tors who are just starting out. A few are suitable only for the

most conservative investors. Others are geared only for in-

vestors saving in retirement plans. // Robo advisers (a label

the industry hates, by the way) now number in the dozens

18 KIPLINGER’S PERSONAL FINANCE^ 02/