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Numbers attract us because they are something that clears out conf usion and
ambiguity for us. An example of such a subject line is “ 3 Ways to Build Your
Dream Body for the Summer”
- Use Association
One of the best triggers for people is to see the topic they are interested about
related to someone they trust and admire, like a celebrity. That is why many brands
are paying huge amounts of money to different celebrities to promote and use their
products.
You can use this to your advantage when you are creating your email subject lines
because by using a celebrity name your subject line will instantly stand out in your
subscriber’s full inbox.
- Use Personalization
This is something that has become more and more popular in the last few years
and the reason for that is simple, it works. It is said that the most beautiful word a
person can here is their own name. Well, this isn’t any different for reading.
If your list is built in such a way that allows you to insert the name of your
subscriber in the subject line, then by any means, do it. You will see that you will
get up to 2 times bigger open rates.
- Use “ How To ” Type Of Subject Line
We love tutorials, explanations and learning how to do things so it’s only natural for
us to be into “How To” subject lines. Like numbers “How To” has a hypnotic effect
over us and grabs our attention instantly.
Have a look at your inbox, you will notice that many of the subject lines start with
how to or contain different variations of this expression. A very good example for
such a subject line would be “How To Get A Slim Body Till Christmas”