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The benefits of maintaining a Clean Email List
Having a clean email list means having a list that is always up to date, very
responsive, with low bounce rates, under 1 % , with few to none spam complaints
and a low unsubscription rate.
One of the main benefits of having a clean list are lower bounce rates. A
bounce rate which is higher than 3 or 4 % means that you need urgently to
clean your list and get rid of the bad email addresses. This is something that
will also improve your deliverability and help on the long run.Having high conversion rates: If you have a clean email list then it is very
likely that the list will be much more responsive and that your conversion
rates will be higher. This is a situation in which everyone has to win.You get better data analytics and insights. When you have a clean email list
you can get a more precise idea about the engagement of your subscribers
and how well they respond to the campaigns that you send.You save some money. Depending on these autoresponders or email
marketing services that you are using, you will likely pay less money to them
because you are sending less emails, only to the active subscribers,
obviously, after your list has been cleaned.Get your ROI higher. A clean email list will not only save you money because
you have a lower sending cap, but it will also help you to have better data for
your email campaigns so that you know how to segment your list in relevant
sub-segments, who to target and what to send to them.Always try to delete the invalid and outdated email addresses from your list.
For that, you can use an email service that gets your bounces immediately and
stops the sending to those email addresses at the next email campaigns. You
can also use an email addresses validation service like neverbounce.com or a
good cleaning software to do this before sending your first email marketing
campaign.