Free Autoresponder Course Videos
Try to reconfirm your subscribers after a long time has passed since you
have a list. If you have big issues with your email list than this probably would
be a good way to solve them and get good results again. This will reduce
consistently the size of your list, maybe with up to 50 % or even more for older
lists, but after you do it you will have a new, clean and very responsive list to
which you can promote anything.Avoid having role addresses and spam traps in your list because these
will affect your sender reputation and your email deliverability.Role addresses are email addresses found on company websites and they
are usually not associated with any person so it’s hard to know if the person
who is receiving the email gave permission for that email address. Some
examples are: help@, info@, contact@, etc.They are used by blacklist providers to catch spammers because they are
more likely to have been gathered from the internet.Spam traps are email addresses used to catch spammers or marketers who
have a poor list management. The problem with these is that they can
severely affect your reputation and delivery rates so make sure you avoid
them.Key Indicators To Look For In Your Ema il Ma rketing Campaigns
Here are the key indicators that you need to be aware of in email marketing:
o Total Emails Sent – This represents the total number of emails sent in
a single campaign.o Delivery Rate – This is the amount of emails sent versus the amount of
emails which were delivered. These is very important because it shows
the quality of your list and email adresses. A poor delivery rate will
indicate that you need to clean your list.