context of impressive historical buildings.”
She continues: “The design was selected
early on because of its ‘wow’ factor, and
remained remarkably consistent from
early concept stages through to
completion on site.”
Interiors
A cantilevered brass canopy extends from
this facade – designed in keeping with the
building’s geometry and using a material
palette corresponding to the facade cladding
- and into the ground floor of the new
building; users are thereby led into the main
entrance area.
Intended to cause an immediate reaction,
Yvonne says that the “building serves as a
statement of intent,” for the client, enabling
Primark to “raise its profile in Germany and
reposition itself in the market.”
With the original brief being to house
multiple retail tenants and a hotel across its
five above-ground floors, the building covers
a 2,000 m^2 plot, the extensive retail
floorspace distributed across four storeys.
The entirety of what the architects describe
as this “solitaire” building was leased by the
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