ONE MORE EPISODE
Music isn’t the only pie Apple has a finger in.
With the launch of Apple TV+ in November,
Apple made its intentions clear: we want to
dominate in the streaming age, and we are
willing to throw billions of dollars into the
mix to ensure we’re given a fair shot. Though
the reaction to Apple TV+’s content has been
positive, the company has so far failed to
make any meaningful impact or ground on
Netflix, Amazon Prime or Hulu, and with rivals
like Disney+ attracting more attention, and
NBCUniversal’s Peacock just around the
corner, Apple will need to work hard in order
to compete and encourage users to cough up
$4.99 per month once free trials run out.
Though Apple’s original plan was to keep
everything in-house and create high-quality
programming such as The Morning Show and
SEE, the company could be forced to look
outside of its own bubble for material users
will want to watch. The latest rumors suggest
that the firm is competing to acquire MGM,
alongside Amazon, AT&T, Comcast, Disney, and
Netflix, who also want to bolster their content
roster. If Apple did come out on top, it would
gain access to franchises such as James Bond
and recent hits like The Handmaid’s Tale,
which could help give Apple an advantage as it
competes with Disney’s impressive back catalog.
There’s also the potential of a future Apple
streaming bundle, with the company working
behind the scenes to bring together its Music,
TV+, News+ and Arcade under one umbrella,
similar to Amazon’s Prime service. If users
could access all of Apple’s premium streaming