CULTURE AND
IDENTITY
176 The “I” and the “me”
G.H. Mead
178 The challenge of
modernity is to live
without illusions and
without becoming
disillusioned
Antonio Gramsci
180 The civilizing process is
constantly moving
“forward” Norbert Elias
182 Mass culture reinforces
political repression
Herbert Marcuse
188 The danger of the future
is that men may become
robots Erich Fromm
189 Culture is ordinary
Raymond Williams
190 Stigma refers to an
attribute that is deeply
discrediting
Erving Goffman
232 Automation increases
the worker’s control
over his work process
Robert Blauner
234 The Romantic ethic
promotes the spirit
of consumerism
Colin Campbell
236 In processing people,
the product is a state
of mind Arlie Russell
Hochschild
244 Spontaneous consent
combines with coercion
Michael Burawoy
246 Things make us just as
much as we make things
Daniel Miller
248 Feminization has had
only a modest impact
on reducing gender
inequalities
Teri Lynn Caraway
196 We live in a world
where there is
more and more
information, and less
and less meaning
Jean Baudrillard
200 Modern identities are
being decentered
Stuart Hall
202 All communities are
imagined
Benedict Anderson
204 Throughout the world,
culture has been
doggedly pushing
itself center stage
Jeffrey Alexander
WORK AND
CONSUMERISM
214 Conspicuous consumption
of valuable goods is a
means of reputability
to the gentleman
of leisure
Thorstein Veblen
220 The Puritan wanted to
work in a calling; we
are forced to do so
Max Weber
224 Technology, like art, is a
soaring exercise of the
human imagination
Daniel Bell
226 The more sophisticated
machines become, the
less skill the worker has
Harry Braverman
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