The 48 Laws Of Power

LAW

27

PLAY ON PEOPLE’S NEED

TO BELIEVE TO CREATE A

CULTLIKE FOLLOWING

JUDGMENT

People

havean

a-uerwhelming

desiretobelieveinsome»

thing.

Become

the

focalpointof

suchdesire

byqflmng

thema

cause,

anew

faith

to

follow. Keepyour

words

vaguebutfull£_1f[l7‘()miSI?,'emphasize

enthusiasmoverm-

tionality

andclear

thinking.

Give

your

new

disciples

rit-

ualsto

peifom,

askthem

to

make

sacrifices

on

your

behaifl

In

theabsence

oforganizedreligion

and

grand,

emeses,

your

new

beiiefsystem

will

bringyou

imtald

powex