The 48 Laws Of Power

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38.? LAW 44

cibiacleswhoarrivedin

Sparta

wasnotatallwhat

they

expected:

Hewore

hishairuntfimmed

(astheydid),

tookcold

baths,

atecoarsebreadand

black
broth,
andwore

simple

clothes.Tothe

Spartans

this

signified

thathe

hadcometoseetheir
way

oflifeas
superior

tothe
Athenian;
greater

than

they

were,

hehadchosentobea


Spartan

ratherthan

being

born
one,

and

should
thusbehonoredabove
allothers.

They

fellunderhis

spell

and

gave

him

greatpowers.Unfortunately

Alcibiades

rarely

knewhow to

reininhischa.rm—he

managed

toseducethe

king

of
Spaxtafs

wifeand

makeher
pregnant.

Whenthisbecame

public

heoncemorehadtoflee

forhislife.

Thistime
Alcibiades
defectedto
Persia,
wherehe

suddenly

wentfrom

Spartansimplicity

to

embracing

thelavishPersian

lifestyle

downtothelast

detail.Itwasofcourse

immenselyflattering

tothePersianstoseeaGreek

ofAlcibiades’stature

prefer

theircultureoverhis
own,

and

they

showered

himwith
honors,
land,
and
power.

Onceseduced

by

the
mirror,

they

failed

tonoticethatbehindthisshieldAlcibiadeswas

playing

adouble
game,

se-

cretlyhelping

theAthenians
in
theirwarwith

Sparta

andthus
reingrafiab

ing

himselfwiththe
city

towhichhe

desperately

wantedto
remm,
and

whichwelcomedhimbackwith
open

armsin 408 B.C.

Interpretation

Early

inhis

political

career,

Alcibiadesmadea

discovery

that

changed

his

whole

approach

to
power:

Hehad
a
colorfulandforceful

personality,

but

whenhe

argued

hisideas

strongly

withother

people

hewouldwinovera

fewwhileatthesametime

alienatingmany

more.Thesecretto
gaining

as»

cendancy

over

large

numbers,

hecameto

believe,

wasnotto

impose

his

colorsbuttoabsorb
thecolorsofthosearound
him,
likeachameleon.

Once

people

fell
for
the
trick,

the

decepfions

he
wentonto

practice

would

beinvisibletothem.

Understand:

Everyone

is

wrappedup

intheirownnarcissisticshell.

When
youtry

to

imposeyour

own
ego

on
them,
awall
goesup,

resistance

isincreased.

Bymirroring

them,however,
you

seducetheminto
a
kindof

narcissistic

rapture:They

are
gazing

atadoubleoftheirownsoul.This

doubleis

actually

manufactured
in
its

entiretybyyou.

Once
you

haveused

themirrortoseduce
them,
you

have
great
power

overthem.

Itisworth
noting,
however,

the

dangers

inthe

promiscuous

use
ofthe

mirror.In
Alcibiades’

presencepeople

felt

larger,

asiftheir
egos

had
been

doubled.Butoncehe

left,

they

felt
empty

and
diminished,
andwhen

they

sawhim

mirroringcompletely

different

people

as

totally

ashehadmir-

rored
them,

they

feltnot
just

diminishedbut

betrayed.

Alcibiades’overuse

oftheMirrorEffectmadewhole

peoples

feel

used,

sothathe

constantly

hadtofleefromone

place

toanother.indeedAlcibiadesso

angered

the

Spartans

that

theyfinally

had
him
murdered.Hehad
gone

Loofar.TheSe-

ducer’sMirrormustbeusedwithcautionanddiscrimination.

ObservanceIII

In 1652 the

recently

widowedBaronessMancinimovedher

family

from

Rometo

Paris,

whereshecould
counton
theinfluenceand

protection

of
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