Yourshortanswersandsilenceswill
put
themonthe
defensive,
and
they
will
jump
in,
nervously
filling
thesilencewithallkindsofcomments
thatwillrevealvaluableinformationaboutthemandtheir
weaknesses.
They
willleave
a
meeting
with
youfeeling
asif
they
hadbeen
robbed,
and
they
will
go
homeand
ponderyourevery
word.Thisextraattentionto
your
briefcommentswill
only
addto
yourpower.
Saying
lessthan
necessary
isnotfor
kings
andstatesmen
only.
Inmost
areasof
life,
the
less
yousay,
themore
profound
and
mysteriousyouap-
pear.
Asa
young
man,
theartist
Andy
Warholhadtherevelationthatitwas
generally
impossible
to
getpeople
todowhat
you
wantedthemtodo
by
talking
tothem.
They
wouldturn
against
you,
subvert
yourwishes,disobey
you
outofsheer
perversity.
Heoncetolda
friend,
“Ilearnedthat
you
actu~
ally
havemore
power
when
you
shut
up.”
inhislaterlifeWarhol
employed
this
strategy
with
great
success.His
interviewswereexercisesinoracular
speech:
Hewould
saysomething
vague
and
ambiguous,
andtheinterviewerwouldtwistincircles
trying
to
figure
it
out,imagining
therewas
somethingprofound
behindhisoften
meaninglessphrases.
Warhol
rarely
talkedabouthis
work;
he
let
othersdo
the
interpreting.
He
claimed
tohave
learned
this
technique
from
thatmas-
terof
enigma
Marcel
Duchamp,
another
twentieth-century
artistwhoreal-
ized
early
onthatthelesshesaidabouthis
work,
themore
people
talked
aboutit.Andthemore
they
talked,
themorevaluablehisworkbecame.
Bysaying
lessthan
necessaryyou
createthe
appearance
of
meaning
and
power.
Also,
the
less
yousay,
theless
risk
you
run
of
sayingsomething
foolish,
even
dangerous.
In
1825
anew
czar,
Nicholas
1,
ascendedthe
throneofRussia.
A
rebellion
immediately
broke
out,
led
by
liberalsde-
manding
thatthe
country
modemize~—-thatitsindustriesandcivilstruc-
turescatch
up
withtherestof
Europe.Brutallycrushing
thisrebellion
(the
Decembrist
Uprising),
NicholasIsentencedoneofits
leaders,
Kondraty
Ryleyev,
todeath.Onthe
day
oftheexecution
Ryleyev
stoodonthe
lows,
thenoosearoundhisneck.The
trapdooropened~——~but
as
Ryleyev
dangled,
the
rope
broke,dashing
himtothe
ground.
Atthe
time,
events
like
this
were
considered
signs
of
providence
or
heavenly
will,
and
aman
savedfromexecutionthis
way
was
usuallypardoned.
As
Ryleyevgot
tohis
feet,
bruised
and
dirtiedbut
believing
hisneckhad
been
saved,
hecalled
outtothe
crowd,
“You
see,
inRussia
they
don’tknowhowtodo
anything
properly,
notevenhowtomake
rope!”
A
messengerimmediately
wenttotheWinterPalacewithnewsofthe
failed
hanging.
Vexed
by
this
disappointing
turnabout,
Nicholas
1 never-
theless
began
to
sign
the
pardon.
Butthen:
“Did
Ryleyevsayanything
after
thismiracle?”theczaraskedthe
messenger.
“Sire,”
the
messengerreplied,
“hesaidthatinRussia
they
don’tevenknowhowtomake
rope.”
“Inthat
case,”
saidthe
Czar,
“letus
prove
the
contrary,”
andhetore
up
the
pardon.
Thenext
dayRyleyev
was
hangedagain.
This
timethe
rope
didnotbreak.
Learnthelesson:Oncethewordsare
out,
you
cannottakethemback.
Keep
themundercontrol.Be
particularly
carefulwithsarcasm:Themo-
LAW 4 .75