Yourshortanswersandsilenceswill
putthemonthe
defensive,
andthey
will
jump
in,nervously
fillingthesilencewithallkindsofcommentsthatwillrevealvaluableinformationaboutthemandtheir
weaknesses.
They
willleave
ameeting
withyoufeeling
asifthey
hadbeen
robbed,andthey
will
gohomeandponderyourevery
word.Thisextraattentiontoyour
briefcommentswill
onlyaddto
yourpower.Saying
lessthan
necessaryisnotforkings
andstatesmenonly.
Inmostareasof
life,
the
less
yousay,themoreprofound
andmysteriousyouap-
pear.
Asa
young
man,
theartist
AndyWarholhadtherevelationthatitwasgenerally
impossible
togetpeople
todowhat
youwantedthemtodoby
talking
tothem.They
wouldturnagainst
you,subvertyourwishes,disobey
yououtofsheerperversity.
Heoncetolda
friend,“Ilearnedthat
youactu~ally
havemore
powerwhen
youshutup.”
inhislaterlifeWarholemployed
this
strategywith
greatsuccess.Hisinterviewswereexercisesinoracular
speech:Hewouldsaysomething
vagueandambiguous,
andtheinterviewerwouldtwistincircles
tryingtofigure
it
out,imaginingtherewassomethingprofound
behindhisoftenmeaninglessphrases.
Warholrarely
talkedabouthis
work;he
let
othersdotheinterpreting.
He
claimed
tohave
learned
thistechnique
from
thatmas-terofenigma
MarcelDuchamp,
anothertwentieth-century
artistwhoreal-izedearly
onthatthelesshesaidabouthis
work,
themorepeople
talkedaboutit.Andthemorethey
talked,themorevaluablehisworkbecame.Bysaying
lessthan
necessaryyoucreatethe
appearanceofmeaning
and
power.
Also,the
less
yousay,theless
risk
yourun
ofsayingsomething
foolish,
evendangerous.
In
1825
anew
czar,
Nicholas
1,
ascendedthethroneofRussia.
A
rebellionimmediately
broke
out,
led
byliberalsde-manding
thatthe
countrymodemize~—-thatitsindustriesandcivilstruc-turescatch
upwiththerestofEurope.Brutallycrushing
thisrebellion(the
DecembristUprising),
NicholasIsentencedoneofitsleaders,
Kondraty
Ryleyev,
todeath.Ontheday
oftheexecutionRyleyev
stoodonthelows,
thenoosearoundhisneck.Thetrapdooropened~——~but
asRyleyev
dangled,
the
ropebroke,dashing
himtotheground.
Atthe
time,eventslike
this
were
consideredsigns
ofprovidence
orheavenly
will,
and
amansavedfromexecutionthis
waywasusuallypardoned.
AsRyleyevgot
tohisfeet,
bruised
and
dirtiedbutbelieving
hisneckhad
beensaved,
hecalledouttothe
crowd,
“You
see,
inRussiathey
don’tknowhowtodoanything
properly,
notevenhowtomakerope!”
Amessengerimmediately
wenttotheWinterPalacewithnewsofthefailedhanging.
Vexedby
thisdisappointing
turnabout,
Nicholas
1 never-thelessbegan
to
signthepardon.
Butthen:
“DidRyleyevsayanything
afterthismiracle?”theczaraskedthe
messenger.
“Sire,”
themessengerreplied,
“hesaidthatinRussiathey
don’tevenknowhowtomakerope.”
“Inthat
case,”saidthe
Czar,“letus
provethecontrary,”
andhetoreupthepardon.
ThenextdayRyleyev
washangedagain.
This
timetheropedidnotbreak.Learnthelesson:Oncethewordsare
out,
youcannottakethemback.Keep
themundercontrol.Beparticularly
carefulwithsarcasm:Themo-LAW 4 .75