In the GallerI esE
lenaParashkoGallerywas
establishedin 2004 – initially
asanonlinegalleryat http://www.
elenaparashko.com– andhassince
evolvedintomuchmore.Beginning
withanonlinegallerywasan
affordableandmanageablewayto
establishmyselfasanemerging
artist.Havinga websitemeansthat
locationanddistanceis noobstacle
aspeoplefromanywhereintheworld
canviewandpurchasemyartworks.
Mycollectionofpaintingsonline
alsoactsasa virtualportfoliofor
anyonewhowouldliketoreviewmy
work.Thisincludesothergalleries
whoareconsideringrepresentingme
andclientswhowishtocommission
metopaintsomethingspecialfor
them.Theonlinecollectionis a good
representationofmyuniquestyle
andthetypeofartworkI create.
Noteveryoneis comfortablewith
theideaofpurchasinganartwork
online;anitemthattheyhavenot
actuallyseenintheflesh.Somy
onlinegallerysoonbranchedout
intoa realgalleryinthestudio
whereI workat QuakersHill,
Sydney.It is theperfectplace
inwhichtopaintandshowcase
myartworkwith good lighting,
gallerytracking, a raked ceiling,
airconditioning, and a wet area.
Thegalleryis open by
appointmentsopotential clients
canvisitandget a feel for the
size,textureand atmosphere of a
painting– elements that cannot beconveyed via a computer screen.
After establishing this new gallery
space, I decided to utilise this great
resource by also teaching art classes
to children and adults. As a trained
teacher with a Bachelor of Education,
Masters in Adult Education and
Certificate in Visual Arts, it reallyElena Parashko GalleryLong Jetty III