Introduction to Corporate Finance

(Tina Meador) #1
PART 1: INTROdUCTION

Several market forces constrain the behaviour of a company’s managers. In recent years, large investors
have become more active in management. This is particularly true for institutional investors such as
mutual funds, life insurance companies and pension funds, which often hold large blocks of shares.
Activist institutional investors use their influence to put pressure on underperforming management
teams, occasionally applying enough pressure to replace the CEO.
An even more powerful form of market discipline is the hostile takeover, which involves the acquisition
of one company (the target) by another (the acquirer) through an open-market bid for a majority of the
target’s shares. By definition, a takeover attempt is hostile if the target company’s senior managers resist
(or simply do not support) the acquisition. Bidders in hostile deals may believe that they can improve
the value of the target company, and thereby make a profit on their investment, by replacing incumbent
management. Managers naturally find this threatening, and erect a variety of barriers to thwart potential
acquirers. Nevertheless, the constant threat of a takeover provides additional motivation for managers to
act in the interests of the company’s owners.
In addition to these market forces, other devices exist that encourage managers to behave
in the shareholders’ interests or that limit the consequences when managers misbehave. These
may include monitoring expenditures paid for audits and control procedures that alert shareholders
when managers pursue their own interests too aggressively. Managers and directors of companies
can also accept that a portion of their total remuneration is to be received in the form of delayed
compensation, such as receiving access to some of their pay in the company several years after a
profitable year.

Use of Compensation Plans to Control Agency Costs


Another way to align managerial and shareholder interests is through executive compensation plans. The
objective is to design such plans to give managers the incentive to act in the best interests of the owners.
Incentive compensation plans tie managerial wealth to the company’s share price by paying managers
with shares in the company, or share options. Share options give the manager the right to purchase shares
at a fixed price, usually the market price of the shares at the time the manager receives the options. The
key idea is that managers will have an incentive to take actions that maximise the share price, because
this will increase their wealth along with that of the other shareholders.
Although tying management compensation to performance seems like an effective way to motivate
managers, compensation plans have come under intense scrutiny in recent years. Individual and
institutional investors have publicly questioned whether the multimillion-dollar compensation packages
granted to executives really are linked to performance. It is not hard to find examples of CEOs who receive
millions in compensation when their companies are underperforming. In addition, average levels of CEO
compensation in other developed countries tend to be much lower – a fact that critics of CEO pay in the
United States, in particular, do not miss. In the last two years in Australia, there have been several publicly
listed companies in which the senior executive teams were advised by their boards of directors that bonuses
would not be paid due to underperformance of the company over the previous year.

1-4c WHY ETHICS ARE IMPORTANT IN CORPORATE FINANCE


In recent years, the media and others have questioned the legitimacy of actions taken by certain
businesses. Examples range from the $1.2 million that former Merrill Lynch CEO John Thain spent
redecorating his office, shortly after Bank of America acquired Merrill in 2008, to the billions stolen by
Bernard Madoff through his massive Ponzi scheme. The global financial crisis focused attention on a
wide range of ethical issues. Did mortgage lenders lower their credit standards in order to make a quick

executive compensation plans
Incentives offered to a manager
to encourage her to act in the
best interests of the owners
share options
Outright grants of shares to top
managers, or, more commonly,
grants the rights to purchase
shares at a fixed price

hostile takeover
The acquisition of one company
(the target ) by another (the
acquirer ) through an open-
market bid for a majority of
the target’s shares if the target
company’s senior managers
do not support (or, more likely,
actively resist) the acquisition

Andy Bryant, Executive Vice
President of Technology,
Manufacturing, and Enterprise
Services, Intel Corp.
‘I never thought that ethics
would be a value add to
a company, but today I
believe it counts as part of
your market cap.’
See the entire interview on
the CourseMate website.

Source: Cengage Learning

COURSEMATE
SMART VIdEO

When you read or hear about a


company in the media, does the


company explain the primary


goal of its actions? For a publicly


listed company, does its annual


report outline its primary goal?


thinking cap
question

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