Introduction to Corporate Finance

(Tina Meador) #1
18: Cash Conversion, Inventory and Receivables Management

This year’s working capital survey draws
some interesting insights coming off a
thriving US economy with the Standard &
Poor’s 500-Stock Index gaining 11% in 2014,
companies in this year’s survey gaining 9%
in value, and revenue increasing 4% for
both. Positive increases in the stock market,
investment activities, consumer confidence,
housing, and employment, to name a few, all
have contributed to an improving economy in
2014 and confident outlook beyond.

However, the findings from this year’s
survey indicate companies have learned
very little from the Great Recession [or
global financial crisis] in terms of their
cash management strategies, taking on
alarming amounts of debt to fund increased
investment activities while doing very little
operationally to improve their own internal
cash generation. ‘Cash is king’ has been a
traditional mantra but ironically, given recent
history, debt has taken over the reins.
Source: The Hackett Group. Used with permission. 2015 US capital working survey, The Hackett Group. http://images.insights.thehackettgroup.com/Web/
TheHackettGroupInc/%7B3ae545f4-4e01-47f9-ab5f-118877260763%7D_HCKT-2015-US-Working-Capital-Survey.pdf?elqTrack=true Accessed 8 September 2015.





18-2 COST TRADE-OFFS IN SHORT-TERM


FINANCIAL MANAGEMENT


When attempting to manage the company’s short-term accounts so as to minimise cash while adequately
funding the company’s operations, the financial manager must focus on competing costs. Decisions with
regard to the optimum levels of both operating assets and short-term financing involve cost trade-offs.
For convenience, we will view the current-account decision strategies as being revenue neutral, and thus
will examine their cost trade-offs solely in terms of minimising total cost. Clearly, with revenue neutral,
minimising total costs should increase the company’s net cash flows and therefore its value. The above
Finance in practice feature, and the full report on which it is based, summarise the recent working capital
practices of a large number of US companies and relates them to their performance.
The optimum levels of the key operating assets – cash and marketable securities, inventory and
accounts receivable – involve trade-offs between the cost of holding the operating asset and the cost of
maintaining too little of the asset. Figure 18.2 depicts the cost trade-offs and optimum level of a given
operating asset. Cost 1 is the holding cost, which increases with larger operating asset account balances.
Cost 2 is the cost of holding too little of the operating asset, which decreases with larger operating asset
account balances. The total cost is the sum of cost 1 and cost 2 associated with a given account balance
for the operating asset. As noted, the optimum balance occurs at the point where total cost is minimised.
The table at the bottom of Figure 18.2 provides more detail on the specific costs for each operating
asset. For example, consider cash and marketable securities. As the balance of these accounts increases,
the opportunity costs and tax costs (cost 1) of the funds held in the company rise. At the same time, the
illiquidity and solvency costs (cost 2) fall; the higher the cash and marketable securities balance, the
greater the company’s liquidity and the lower its likelihood of becoming insolvent. Hence, the optimum
balance of cash and marketable securities is the one that minimises the total of these two competing
costs. We can evaluate the cost trade-offs for inventory and accounts receivable in a similar way, using
the cost descriptions given in the table and relating them to the two cost functions in the figure. Clearly,
in all cases a decrease in the operating asset account balance would have the opposite effect.

LO18.2

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