BRANDING AND PACKAGING FOR BRASSERIE CASERNE BREWING CO.
CASERNE
caserne.com
Uniting graphic design, beer and a sense of fun, Canadian studio Caserne created its own Brasserie Caserne
Brewing Co. for one night only, and launched a beer brand with typography by foundry Coppers and
Brasses. The team’s branding was used across all aspects of the beer, including videos, posters, clothing,
bags, coasters and beer cans.
The studio worked with Parade, Content Content and Arthur Cloche on the video and motion design,
as well as François Ollivier and Marianne Isabelle on photography for the project. The idea behind the type
style was “to develop a simple graphic asset that would allow us to communicate in a bold and fun way,” says
Léo Breton-Allaire, Caserne’s creative director.
Caserne has worked with Coppers and Brasses on numerous previous projects, and type designer at the
foundry Étienne Aubert Bonn says the brand font is distinguished by its “steep angle in the application of
contrast (following a broad nib contrast model), the pointy, aggressive serif and terminals and, of course, the
multi-width of the round characters.”
SHOWCASE