BRANDING FOR SILVER LYAN
MAGPIE STUDIO
magpie-studio.com
Magpie Studio has designed the visual
identity and collateral for new Washington
DC-based bar Silver Lyan. The studio first
worked with the bar brand’s founder Ryan
Chetiyawardana on his London bars, White
Lyan and Dandelyan, and Magpie founder
and creative partner Ben Christie says that
each space shares a design “DNA” of “elevated
irreverence” but with its own distinct
personality. “With Silver Lyan it’s elegance
and grace,” he says. “It’s also a celebration
of cultural exchange and the ever-shifting
nature of both DC and the US in general.”
Magpie’s menu and coaster illustrations
use moiré-like patterns created through
“scanimation” techniques to create a “playful,
slightly magical quality” with clean lines of
colour against a white background. “For digital,
we reenacted the scanimations, retaining
the charm of the print versions by keeping a
lo-fi feel,” Ben adds.
Magpie Studio’s
Silverlyan branding
was inspired by moiré
effects and visual
illusions, using
white lines to make
colours pop.