12 Rules for Life (Full) ENGLISH

(Orlando Isaí DíazVh8UxK) #1

He glared seriously at me without speaking for about fifteen seconds. That
was plenty long enough. He was watching, I knew, for any micro-expression
revealing sarcasm, deceit, contempt or self-congratulation. But I had thought
it through, carefully, and I had only said things I truly meant. I had chosen
my words, carefully, traversing a treacherous swamp, feeling out a partially
submerged stone path. Denis turned and left. Not only that, he remembered
our conversation, despite his state of professional-level intoxication. He
didn’t try to sell me anything again. Our relationship, which was quite good,
given the great cultural gaps between us, became even more solid.
Taking the easy way out or telling the truth—those are not merely two
different choices. They are different pathways through life. They are utterly
different ways of existing.


Manipulate the World


You can use words to manipulate the world into delivering what you want.
This is what it means to “act politically.” This is spin. It’s the specialty of
unscrupulous marketers, salesmen, advertisers, pickup artists, slogan-
possessed utopians and psychopaths. It’s the speech people engage in when
they attempt to influence and manipulate others. It’s what university students
do when they write an essay to please the professor, instead of articulating
and clarifying their own ideas. It’s what everyone does when they want
something, and decide to falsify themselves to please and flatter. It’s
scheming and sloganeering and propaganda.
To conduct life like this is to become possessed by some ill-formed desire,
and then to craft speech and action in a manner that appears likely, rationally,
to bring about that end. Typical calculated ends might include “to impose my
ideological beliefs,” “to prove that I am (or was) right,” “to appear
competent,” “to ratchet myself up the dominance hierarchy,” “to avoid
responsibility” (or its twin, “to garner credit for others’ actions”), “to be
promoted,” “to attract the lion’s share of attention,” “to ensure that everyone
likes me,” “to garner the benefits of martyrdom,” “to justify my cynicism,”
“to rationalize my antisocial outlook,” “to minimize immediate conflict,” “to
maintain my naïveté,” “to capitalize on my vulnerability,” “to always appear
as the sainted one,” or (this one is particularly evil) “to ensure that it is
always my unloved child’s fault.” These are all examples of what Sigmund

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