Web Development and Design Foundations with XHTML, 5th Edition

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Web Promotion

●Identify commonly used search engines and

search indexes

●Describe the components of a search engine

●Design Web pages that are friendly to search

engines

●Submit a Web site for inclusion in a search

engine or search directory

●Monitor a search engine listing

●Describe other Web site promotion activities

●Create an inline frame

You’ve built it—now what can you do to attract visitors

to your Web site? Once you have visitors, how do you encourage them to

return? Getting listed on search engines, site affiliations, and banner ads are

some of the topics that are discussed in this chapter.

Chapter Objectives In this chapter, you will learn how to ...

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