Web Development and Design Foundations with XHTML, 5th Edition

(^510) Chapter 13 Web Promotion
Figure 13.3
Google display with
the AdWords
program highlighted
Yahoo!’s Sponsored Search matches are powered by Yahoo! Search Marketing. See
http://searchmarketing.yahoo.com for more information on this Web site promotion
technique. Figure 13.2 shows a Yahoo! search page with Sponsor Results.
Figure 13.2
Yahoo! display with
Sponsor Results
highlighted.
Reproduced with
permission of
Yahoo! Inc. ©2006
Yahoo! Inc. Yahoo!
and the Yahoo! logo
are trademarks of
Yahoo! Inc.
Web sites that have paid for Google’s AdWords program have preferential placement on
the right-hand side of the search results, as shown in Figure 13.3. Expect to see search
engines and search directories change their preferential placement programs over time.