Web Development and Design Foundations with XHTML, 5th Edition
steven felgate
(Steven Felgate)
2020-04-04 15:02:43 UTC
#1
Key Terms
<br /> affiliate programs<br /> automated tools<br /> banner ad<br /> banner exchange<br /> blogs<br /> click through rate (CTR)<br /> cost per click (CPC)<br /> cost per impressions (CPM)<br /> database<br /> description<br /> indexed<br /> inline frame<br /> <pre><code>keywords<br /> link popularity<br /> listservs<br /> manual checking<br /> meta tags<br /> newsgroups<br /> newsletter<br /> pay per click (PPC)<br /> personal recommendation<br /> reciprocal link agreement<br /> robot<br /> RSS feed<br /> search directory</code></pre><br /> <pre><code>search engine<br /> search engine optimization (SEO)<br /> search engine results page (SERP)<br /> search form<br /> search index<br /> search results<br /> Sitemap<br /> social bookmarking<br /> social media optimization (SMO)<br /> stickiness<br /> Web analytics<br /> Web rings</code></pre><br /> <h6>Review Questions</h6><br /> <p>Multiple Choice</p><br /> <pre><code>1.The robot, database, and search form are compo-<br /> nents of which of the following?<br /> a. a search directory<br /> b. a search engine<br /> c. both search directories and search engines<br /> d. none of the above<br /> 2.In which of the following sections of a Web page<br /> should meta tags be placed in?<br /> a. header<br /> b. body<br /> c. comment<br /> d. none of the above</code></pre><br /> <pre><code>3.What is the first step in submitting your Web site<br /> to search engines and search directories?<br /> a. join an affiliate program<br /> b. visit the search engine and submit your Web<br /> site<br /> c. prepare your pages for search engines by<br /> adding description meta tags<br /> d. none of the above</code></pre><br /> <p>524</p><br /> <h6>Chapter Summary</h6><br /> <p>This chapter introduced concepts related to promoting your Web site. The activities involved in submitting<br /> Web sites to search engines and search directories were discussed along with techniques for making your Web<br /> site optimized for search engines. Other Web site promotion activities such as social media optimization, ban-<br /> ner ads and newsletters were also examined. At this point, you should have an idea of what is involved in the<br /> other side of Web site development—marketing and promotion. You can help the marketing staff by creating<br /> Web sites that work with search engines and directories by following the suggestions in this chapter.</p><br /> <p>Visit the textbook Web site at <a href="http://www.webdevfoundations.net">http://www.webdevfoundations.net</a> for examples, the links listed in this<br /> chapter, and updated information.</p> </div> <meta itemprop='headline' content="p 543: Key Terms affiliate programs automated tools banner ad banner exchange blogs click through rate (CTR) cost per click (CPC) cost ... - Web Development and Design Foundations with XHTML, 5th Edition - free download pdf - issuhub"> </div> <div role="navigation" itemscope itemtype="http://schema.org/SiteNavigationElement"> <span itemprop="url"><b><a href="/view/index?id=22711&pageIndex=542" rel="previous" itemprop="name">← Previous</a></b></span> <span itemprop="url" class="mx-3"><b><a href="/view/index?id=22711&pageIndex=544" rel="next" itemprop="name">Next →</a></b></span> </div> <div style=" text-align: center; margin: 20px auto; padding: 13px; width: 240px; font-size: 20px; "> <a class="page-link" style="background-color: #72bf86;" target="_blank" href="/view/index?id=22711&pageIndex=542#bookdownload" title="Free download pdf" >Free download pdf</a> </div> </div> <div class="footer"> <div class="container"> <div class="row"> <div class="col-lg-3 ml-lg-auto mb-5 mb-lg-0"> <div class="mb-4"> <h5 class="text-dark">Get our desktop app</h5> </div> <a class="btn btn-icon btn-indigo rounded-circle mr-2" target="_blank" href="/download/issuhub.dmg"> <i class="fa fa-apple"></i> </a> <a class="btn btn-icon btn-indigo rounded-circle" target="_blank" href="/download/issuhub.exe"> <i class="fa fa-windows"></i> </a> </div> <div class="col-6 col-md-3 col-lg mb-5 mb-lg-0"> <h5 class="text-dark">Company</h5> <!-- Nav Link --> <ul class="list-unstyled mb-0"> <li class="my-2"><a href="/about">About</a></li> <li class="my-2"><a href="/contact">Contact</a></li> <li class="my-2"><a href="/news/index">News</a></li> </ul> <!-- End Nav Link --> </div> <div class="col-6 col-md-3 col-lg mb-5 mb-lg-0"> <h5 class="text-dark">Features</h5> <!-- Nav Link --> <ul class="list-unstyled mb-0"> <li class="my-2"><a href="/quick">Quick Start</a></li> <li class="my-2"><a href="/desktop">Desktop</a></li> <li class="my-2"><a href="/editor-help">Editor</a></li> </ul> <!-- End Nav Link --> </div> <div class="col-6 col-md-3 col-lg"> <h5 class="text-dark">Documentation</h5> <!-- Nav Link --> <ul class="list-unstyled mb-0"> <li class="my-2"><a href="/support/index">Support</a></li> <li class="my-2"><a href="/site/pricing">Pricing</a></li> </ul> <!-- End Nav Link --> </div> <div class="col-6 col-md-3"> <h5 class="text-dark">Resources</h5> <!-- Nav Link --> <ul class="list-unstyled mb-0"> <li class="my-2"> <a href="/tutorial" target="_blank"> <span class="media align-items-center"> <i class="fa fa-info-circle mr-2"></i> <span class="media-body">Tutorial</span> </span> </a> </li> <li class="my-2"> <a href="/site/login"> <span class="media align-items-center"> <i class="fa fa-user-circle mr-2"></i> <span class="media-body">Your Account</span> </span> </a> </li> </ul> <!-- End Nav Link --> </div> </div> </div> </div> <div class="footer"> <div class="container"> <div class="row"> <div class="col-md-6 mb-4 mb-md-0"> <!-- Nav Link --> <ul class="nav nav-sm nav-white nav-x-sm align-items-center"> <li class="my-2"> <a href="/privacy">Privacy & Policy</a> </li> <li class=" opacity my-2 mx-3">/</li> <li class="my-2"> <a href="/terms">Terms</a> </li> </ul> <!-- End Nav Link --> </div> <div class="col-md-6 text-md-right"> <ul class="list-inline mb-0"> <!-- Social Networks --> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-light" href="https://www.facebook.com/Issuhub-Flipbook-2315543688769343/"> <i class="fa fa-facebook text-dark"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-light" href="https://twitter.com/IssuhubBooks"> <i class="fa fa-twitter text-dark"></i> </a> </li> <!-- End Social Networks --> </ul> </div> </div> <!-- Copyright --> <div style="text-align: center;"> <div >© ISSUHUB. 2025. 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