Web authoring tools, 406–408
Web browsers
accessibility and, 436
compatibility of, 200, 436
function of, 424
testing of, 406
trends in, 24
Web site design and, 186–187
Web Color Palette, 79–80
Web Content Accessibility Guidelines 2.0 (WCAG
2.0), 197, 198, 455
Web design. See alsopage layout
above the fold technique and, 183
accessibility and, 194, 195, 197–199
alignment and, 181
best practices checklist for, 199–201
browser-friendly, 186–187
components of, 181–182
contrast and, 181
graphics and, 193–196
horizontal scrolling and, 184
load time and, 182–183
location and, 183
page layout elements of, 189–192
proximity and, 181
repetition and, 180–181
screen resolution and, 187
target audience and, 184–186
text issues and, 192–193
usability and, 295–296
for Web promotion, 506–508
white space and, 184
wireframes and page layout and, 187–189
Web developers, 401
Web hosting
explanation of, 411
large-to enterprise-size Web sites, 413
providers of, 411–412
for small-to- medium-size Web sites, 412
virtual, 413–415
Webmaster (Google), 511
Web page editors, 27
Web pages
centering content of, 100–101
creation of, 26–30
external style sheets and, 298
Java applets added to, 446–448
JavaScript added to, 536–539
location issues for, 183
short, 178
sound on, 427–428
tables on, 312–324
updates of, 2
video on, 433–436
writing variables to, 546–548
WebPosition, 514
Web Project (case study), 210–211, 268–269, 310,
349, 397–398, 412, 467, 502, 529, 574
Web promotion
affiliate programs and, 516
banner ads and, 516–517
banner exchange and, 517
designing pages for, 506–508
inline frames and, 519–523
link popularity and, 514–515
listings in search engine and search index and,
509–512
listserv postings and, 519
media ads and, 519
monitoring search listings and, 512–514
newsgroups and, 519
newsletters and, 518
personal recommendations and, 518
reciprocal link agreements and, 517
social media optimization and, 515–516
sticky site features and, 518
Web design for, 506–508
Web rings and, 519
Web rings, 519
Web safe color, 80
Web Safe Color Palette, 79. See alsoWeb
Color Palette
Web server logs, 415
Web servers
co-located, 413
dedicated, 413
explanation of, 7
function of, 9
name of, 2
Web hosts and, 414
Web services, 16–17, 382
Web Services Description Language
(WSDL), 17
Web site development
analysis phase of, 404
conceptualization phase of, 403
design phase of, 404–406
evaluation of, 409
individuals involved in, 400–401
launch phase following, 409
maintenance function following, 409
process of, 401–403
production phase of, 406
testing phase of, 406–408
Web Site Development Cycle, 402–409
Web site organization
hierarchical, 171–174
linear, 174(^668) Index