iCreate - UK (2020-05)

(Antfer) #1

#Trending


APPLE’S WORLDWIDE
DEVELOPERS
CONFERENCE (WWDC)
COULD BE THE LATEST
EVENT TO FALL FOUL
OF THE WIDESPREAD OUTBREAK
OF COVID-19, THE NEW ILLNESS
CAUSED BY THE CORONAVIRUS
THAT HAS WREAKED HAVOC IN
THE GLOBAL MARKETS, AFFECTED
WESTERN SUPPLY CHAINS AND
NOW, MAJOR EVENTS FROM SOME
OF THE BIGGEST NAMES IN THE
TECH WORLD. Samsung and Google
have already fallen foul, cancelling their
MWC and I/O events respectively.
Apple is now under serious pressure to
follow suit.
WWDC is, of course, the next big
Apple keynote in the calendar, and the one
where we get to see the new generation
of software for iOS devices, Macs, Apple
Watches and Apple TVs. Although invites
aren’t normally sent until the middle of
April, WWDC has traditionally been held
in early June. And despite that being a few
months away, it’s looking highly unlikely
that WWDC will be able to take place


  • or at least in its normal guise. If travel
    bans continue then Tim Cook and his gang
    could be hosting behind closed doors to
    an empty auditorium.
    In truth, Apple has been relatively quiet
    during the outbreak. A leaked memo
    obtained by Bloomberg to Apple staff
    from Tim Cook was about as interesting
    as it got to start with. “I want to thank
    everyone for their dedication, empathy,
    understanding, and care,” Cook wrote.
    “Our paramount concern is with the
    people who make up Apple’s community
    of employees, partners, customers, and
    suppliers in China.”
    Shortly afterwards, in an interview
    with Fox Business, Tim Cook said he was
    optimistic that normal supplier service


WWDC under threat


from COVID-


Apple’s annual conference, held in early June every year, in serious doubt


would resume imminently. “It feels to me
that China is getting the coronavirus under
control,” he said. “I mean you look at the
numbers, they’re coming down day by day
by day. And so I’m very optimistic there.
On the supplier side, we have suppliers


  • you know, iPhone is built everywhere
    in the world. We have key components
    coming from the United States, we have
    key parts that are in China, and so on
    and so forth.” Cook continued: “When
    you look at the parts that are done in


Could coronavirus affect the launch of the 2020 iPhone?

China, we have reopened factories, so the
factories were able to work through the
conditions to reopen. They’re reopening.
They’re also en-ramp, and so I think of this
as sort of the third phase of getting back
to normal. And we’re in phase three of the
ramp mode.”
But while the outbreak in China may
have slowed down, it is ramping up across
the world. In Italy, Iran and South Korea,
the number of those infected is on the
rise, and that will continue to have a huge

#Trending


APPLE’SWORLDWIDE
DEVELOPERS
CONFERENCE(WWDC)
COULDBETHELATEST
EVENTTOFALLFOUL
OF THEWIDESPREADOUTBREAK
OF COVID-19,THENEWILLNESS
CAUSEDBYTHECORONAVIRUS
THATHASWREAKEDHAVOCIN
THEGLOBALMARKETS,AFFECTED
WESTERNSUPPLYCHAINSAND
NOW,MAJOREVENTSFROMSOME
OF THEBIGGESTNAMESINTHE
TECHWORLD.SamsungandGoogle
havealreadyfallenfoul,cancellingtheir
MWCandI/Oeventsrespectively.
Appleisnowunderseriouspressureto
followsuit.
WWDCis,ofcourse,thenextbig
Applekeynoteinthecalendar,andtheone
wherewegettoseethenewgeneration
of softwareforiOSdevices,Macs,Apple
WatchesandAppleTVs.Althoughinvites
aren’tnormallysentuntilthemiddleof
April,WWDChastraditionallybeenheld
in earlyJune.Anddespitethatbeingafew
monthsaway,it’slookinghighlyunlikely
that WWDCwillbeabletotakeplace



  • or atleastinitsnormalguise.Iftravel
    banscontinuethenTimCookandhisgang
    couldbehostingbehindcloseddoorsto
    an emptyauditorium.
    In truth,Applehasbeenrelativelyquiet
    duringtheoutbreak.Aleakedmemo
    obtainedbyBloombergtoApplestaff
    fromTimCookwasaboutasinteresting
    as it gottostartwith.“Iwanttothank
    everyonefortheirdedication,empathy,
    understanding,andcare,”Cookwrote.
    “Ourparamountconcerniswiththe
    peoplewhomakeupApple’scommunity
    of employees,partners,customers,and
    suppliersinChina.”
    Shortlyafterwards,inaninterview
    withFoxBusiness,TimCooksaidhewas
    optimisticthatnormalsupplierservice


WWDC under threat


from COVID-


Apple’s annual conference, held in early June every year, in serious doubt


would resume imminently. “It feels to me
that China is getting the coronavirus under
control,” he said. “I mean you look at the
numbers, they’re coming down day by day
by day. And so I’m very optimistic there.
On the supplier side, we have suppliers


  • you know, iPhone is built everywhere
    in the world. We have key components
    coming from the United States, we have
    key parts that are in China, and so on
    and so forth.” Cook continued: “When
    you look at the parts that are done in


Could coronavirus affect the launch of the 2020 iPhone?

China, we have reopened factories, so the
factories were able to work through the
conditions to reopen. They’re reopening.
They’re also en-ramp, and so I think of this
as sort of the third phase of getting back
to normal. And we’re in phase three of the
ramp mode.”
But while the outbreak in China may
have slowed down, it is ramping up across
the world. In Italy, Iran and South Korea,
the number of those infected is on the
rise, and that will continue to have a huge
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