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impact on Apple’s supply chain and ability
to shift units.
Cook’s interview also came off the
back of an update to investors in which
Apple reforecasted its quarterly figures.
The statement read: “Work is starting to
resume around the country, but we are
experiencing a slower return to normal
conditions than we had anticipated. As
a result, we do not expect to meet the
revenue guidance we provided for the
March quarter.” So, the more positive spin
Cook puts on the headlines, the calmer
investors will be. Makes sense.
Just how coronavirus will affect Apple’s
calendar of product launches is yet to be
seen. But with the much-rumoured iPhone
SE follow-up and a new set of iPads
supposedly imminent, we’ll have a pretty
good idea before long. If these releases
don’t amount to anything, then it doesn’t
bode well for the rest of the year. It could
be that the new iPhones still go on sale in
the autumn, but with limited stock. While
this doesn’t spell disaster for Apple – it is
one of the biggest companies in the world
with a cash stockpile far greater than most
countries – it does make for a bumpy year
ahead. If anything, it does highlight an
over reliance on China as a supplier. Apple
already has a fraught relationship with
China, highlighted by the ongoing trade
war, and last year’s economic downturn in
the Far East had a major impact on iPhone
sales. Will coronavirus do the same? Only
time will tell.
Tim Cook, Apple’s CEO, is remaining positive about Apple’s outlook
Facebook
iCreateMagazine
Twitter
@iCreateMagazine
Instagram
icreate_mag
Email
[email protected]
impact on Apple’s supply chain and ability
to shift units.
Cook’s interview also came off the
back of an update to investors in which
Apple reforecasted its quarterly figures.
The statement read: “Work is starting to
resume around the country, but we are
experiencing a slower return to normal
conditions than we had anticipated. As
a result, we do not expect to meet the
revenue guidance we provided for the
March quarter.” So, the more positive spin
Cook puts on the headlines, the calmer
investors will be. Makes sense.
Just how coronavirus will affect Apple’s
calendar of product launches is yet to be
seen. But with the much-rumoured iPhone
SE follow-up and a new set of iPads
supposedly imminent, we’ll have a pretty
good idea before long. If these releases
don’t amount to anything, then it doesn’t
bode well for the rest of the year. It could
be that the new iPhones still go on sale in
the autumn, but with limited stock. While
this doesn’t spell disaster for Apple – it is
one of the biggest companies in the world
with a cash stockpile far greater than most
countries – it does make for a bumpy year
ahead. If anything, it does highlight an
over reliance on China as a supplier. Apple
already has a fraught relationship with
China, highlighted by the ongoing trade
war, and last year’s economic downturn in
the Far East had a major impact on iPhone
sales. Will coronavirus do the same? Only
time will tell.
Tim Cook, Apple’s CEO, is remaining positive about Apple’s outlook