THE WALL STREET JOURNAL. Friday, March 6, 2020 |B9
supply of raw materials like
manganese and equipment like
refractories, the European
Steel Association recently
said. Some steelmakers in
North America and Europe
have reported that the virus is
testing their supply lines.
Steel’s two biggest ingredi-
ents, metallurgical coal and
iron ore, are mined around the
world, giving steelmakers a
range of suppliers. Manganese,
which helps strengthen steel,
is mined in South Africa, Aus-
tralia and other countries. But
to be used, it needs to be pro-
cessed into alloys, and China
produces 97% of one of those,
manganese metal, according to
CRU Prices, a commodities
pricing firm.
One European benchmark
manganese metal price is up
around 30% since mid-Janu-
ary, when coronavirus began
to hit world headlines, while a
U.S. benchmark has risen
around 23%, despite the fall in
the price of copper, zinc and
other metals in that period.
Production of manganese
metal was slow to restart fol-
lowing China’s Lunar New
Year holidays, and there were
BANKING & FINANCE
Vanadium is another ob-
scure material used in steel-
making and dependent on Chi-
nese companies to process it.
Prices are also higher this
year, according to CRU.
Still, only around 5% of
steel uses vanadium, Mr.
Fowkes said. Steelmakers also
use other grades of magne-
sium. But magnesium metal is
particularly important for
those who supply the auto
sector and stainless steelmak-
ers in South East Asia, the
consultant said.
Chinese inputs into the
steel industry don’t stop with
raw materials. Finland’s Outo-
kumpu Oyj, one of the world’s
largest stainless steelmakers,
is watching for pressures on
the supply of refractory mate-
rials. China is one of the big-
gest suppliers of these materi-
als, which are used as heat
resistant materials to line
equipment.
The supply of electrodes,
which conduct electricity
through steel furnaces, is an-
other piece of equipment coro-
navirus could affect, said
Catherine Cobden, the presi-
dent of the Canadian Steel
Producers Association.
Meanwhile, analysts predict
a falloff in global steel demand
and say that as China’s de-
mand for steel has declined,
its steel has stockpiled and
could eventually depress
global prices.
Commerzbank expects
global passenger vehicle pro-
duction to fall 5.5% this year,
against a prediction of a 0.6%
decline before coronavirus
spread. The automotive indus-
try accounts for 12% of all
steel demand.
Vehicle sales in China, the
world’s biggest market for
cars and a key market for
global auto makers, cratered
92% in the first 16 days of
February, according to the
China Passenger Car Associa-
tion.
—Bob Tita
contributed to this article.
China has long been the
world’s dominant steelmaker,
but the spread of coronavirus
has exposed how dependent
some global producers are on
specialized Chinese raw mate-
rials to make the metal.
China provides or refines
around 97% of the steelmaking
ingredient manganese metal
and a large slice of silicon and
other key raw materials.
Prices of these resources rose
sharply in January, when the
spread of the novel coronavi-
rus hampered refining and
distribution of steelmaking in-
gredients in China.
Some global steelmakers
fear these materials will be in
short supply if the impact
from coronavirus on logistics
and workforces continues
much longer.
Around the world, indus-
tries including pharmaceuti-
cals, electronics and retail are
struggling as producers try to
source key materials and com-
ponents from China.
In the U.S. and Europe,
steel companies have success-
fully lobbied their govern-
ments in recent years for tar-
iffs to block steel imports
from China, but the epidemic
has revealed how some of
them rely on Chinese imports
of raw materials and steelmak-
ing equipment.
Such supply concerns add to
worries that, as it erodes eco-
nomic growth, coronavirus will
sap demand for steel from key
customers like auto makers.
“There are things that go
into steel that [no layman]
knows about, the small addi-
tives, many of which come
from China,” said Peter Da-
vies, co-founder of Original
Steel Services Ltd., which
owns several U.K.-based steel
companies. “Until recently, it
never crossed the sector’s
mind, that anything like this
would happen.”
There are indications that
coronavirus is affecting the
BYALISTAIRMACDONALD
Steelmakers Rely Heavily on China
A steelmaking facility in Hebei, China. China not only produces steel, but also makes a lot of the raw materials other steelmakers use.
ZHANG XIUKE/SIPA ASIA/ZUMA PRESS
China
9milliontons
India
9
Japan
U.S.
7
S. Korea
7
All others
56
Sources: CRU Group (price); World Steel Association (production)
GLOBALCRUDESTEELPRODUCTIONIN2018
Pricesofsteelmakingingredientsshotupamidconcerns
coronaviruswilldisruptsupply.
PRICEPERFORMANCESINCEJAN.14
Manganese metal
Ferrosilicon
Ferrovanadium
Aluminum
Nickel
Copper
3%
7%
%
–%
–7%
–9%
The list of institutions chal-
lenged by the impact of the
coronavirus now includes
America’s pension funds.
State and local government
retirement systems face the
difficult task of trying to plug
funding gaps while protecting
against investment losses. The
past two weeks of falling bond
yields and heightened stock-
market volatility have made
that job even more compli-
cated.
Pension funds have for
years been piling into stocks
to try to reduce shortfalls af-
ter a decadeslong slide in
bond yields slashed the re-
turns they could expect from
their fixed-income portfolios.
Today, stocks make up nearly
60% of pension fund assets, a
13-year high, according to da-
tabase Wilshire Trust Universe
Comparison Service. Block-
buster returns from the dec-
adelong bull market have
helped mitigate deep reces-
sion-era losses.
But this week, fears about
how the novel coronavirus will
affect the economy drove the
yield on the 10-year Treasury
below 1% just as stock volatil-
ity shot up on the heels of a
massive selloff. Now pension
funds are faced with even
lower bond yields and no as-
surance that the equity market
will rescue them.
The funds, which serve po-
lice officers, teachers and
other public workers, likely
shrank by a ballpark figure of
3% to 5% over the past few
weeks, said Steve Foresti, chief
investment officer for Wilshire
Consulting.
“Investing is a really easy
business until you go through a
correction,” said Jonathan Gra-
bel, chief investment officer of
the Los Angeles County Em-
ployees Retirement Association.
A sustained drop in pen-
sion-fund returns can strain
the budgets of states and cit-
ies, since many are already
stretching to shore up retire-
ment funds. Public pension
funds held about $4.5 trillion
as of Sept. 30, according to the
Federal Reserve. That is $4.3
trillion less than the value of
promised future benefits.
The past few weeks of vola-
tility have affected even one of
the nation’s better-funded
pension plans, the New York
State Common Retirement
Fund. The fund manages about
$226 billion on a fiscal calen-
dar that ends March 31.
“We felt pretty good about
reaching our target,” Chief In-
vestment Officer Anastasia Ti-
tarchuk said in an interview
Tuesday. “Now it’s more dubi-
ous.”
The current market environ-
ment also creates particular
problems for corporate pension
funds, which operate under
stricter rules than public funds
about how to assess their lia-
bilities. Pension funds managed
by public companies use a cor-
porate-bond rate to calculate
the value of their future obliga-
tions so those obligations be-
come more expensive as fixed-
income rates fall. On top of any
stock losses, corporate plans
could also be looking at higher
liability figures.
“The combination trans-
lates to the company writing
bigger checks to the pension
plan over the next few years
and to higher pension expense
charges,” said Dave Suchsland,
an actuary at Willis Towers
Watson.
U.S. corporate pension
plans’ aggregate funded ratio
fell to 81.7% in February, ac-
cording to Wilshire Consult-
ing, meaning the pension
funds have 81.7 cents on hand
for every dollar of liabilities,
almost 4 cents less than a
month ago.
Public funds calculate their
liabilities using a higher rate
than corporate plans, averag-
ing around 7%. That pressures
funds to pile on risk in order
to deliver returns high enough
to bring assets in line with lia-
bilities.
As the bull market ground
on, many public pension funds
took steps aimed at protecting
themselves in a downturn.
They rolled back assumptions
about how much they would
earn on investments, shifted
money out of some riskier as-
sets and tried to preserve
their access to cash for when-
ever bargains materialize.
The Los Angeles County
fund, which has a funding
level of nearly 81%, reduced its
target public-equity holdings
by more than 10% in 2018,
shifting some of the money
into credit investments such
as bank loans and emerging-
market bonds, Mr. Grabel said.
The California Public Em-
ployees’ Retirement System,
the nation’s largest pension
fund, whose funding level is
around 70%, has tweaked its
stock portfolio in an effort to
mitigate the impact of a down-
turn and added interest-rate
sensitive Treasurys in the past
several years, a spokesman
said.
But as bond yields have
fallen steadily over decades,
trying to limit market losses
without sacrificing returns has
become a tightrope walk for
public investment officials.
“We’re in that bind,” said
Sandy Matheson, executive di-
rector of the Maine Public Em-
ployees Retirement System,
which has a funding level of
82%. “You can’t earn 40% or
50% of your expected return
off fixed income.”
BYHEATHERGILLERS
Market Volatility Shakes Pension Funds
Sources: Wilshire Trust Universe Comparison Service (assets) ; California Public Employees'
Retirement System (market value)
*Data reflect holdings as of Dec. 31.
Public pensions median share
of assets*
60
20
30
40
50
%
’10 ’15
Equity
Fixed income
Market value of Calpers
$410 billion
380
390
400
2007 February March
Ad Agencies Pained
By Travel Downturn
SellersonAmazonarehikingpricesforvirus-killingsupplies.
*Clorox Scentiva Disinfecting Wipes, Pacific Breeze & Coconut (70 count)
†Purell Advanced Hand Sanitizer, Refreshing Gel, 8 fl oz Sanitizer Table Top Pump Bottles (pack of 2)
Note: Figures are through March 4 and represent maximum prices on select days
Source: Keepa.com
Feb. 29
1stU.S.
death
Jan. 11
1stWuhan
deathreported
Nov. 2019 Jan. ’ 20 March Nov. ’ 19 Jan. ’ 20 March
0
10
20
30
40
$50
Third-partysellers Amazon
0
25
50
75
100
$125
Clorox wipes* Purell†
Price of select items on Amazon, by seller
ues to be fluid, and we are re-
supplying as quickly as possi-
ble,” CVS said in a statement.
A Walgreens spokesman said
the company is seeing tempo-
rary shortages in some stores.
Purell-brand hand-sanitiz-
ing wipes, sprays and soap are
among the most in-demand
items online and in stores. Par-
ent companyGojo Industries
Inc. implemented a “demand
surge preparedness team” in
December in anticipation of a
sales spike and began limiting
sales to retailers weeks ago in
an effort to ensure adequate
supplies to medical establish-
ments, which comprise Purell’s
Continued from page B1
“Falls in ad spending are a
sign companies are finding
things tougher,” said Emilie
Stevens, an analyst at Har-
greaves Lansdown PLC. “It’s
one of the first types of
spending to go when compa-
nies need to cut back.”
Ad agencyWPPPLC’s stock
has shed 32% year to date,
while rivals including France’s
Publicis GroupeSA have also
taken a battering.
“In March and April, we
have seen an impact from
travel advertising deferments
relating to the coronavirus,”
London-based ITV said in a
statement, adding that early
indications suggest a 10% drop
in advertising revenue for
April.
Restrictions on travel,
which have so far been far
more severe in China than in
Europe and the U.S., have al-
ready had an impact on some
advertising agencies. France’s
JCDecaux SA, which offers
outdoor advertising such as
displays inside transport hubs
and on billboards, has been
one of the worst hit. The stock
is down 26% this year.
The fallout from the coro-
navirus epidemic is threaten-
ing to weigh on advertising
agencies and media compa-
nies’ operations as the disrup-
tion to the global economy
from travel bans and quaran-
tines spreads further afield.
U.K. broadcasterITVPLC
warned Thursday that the im-
pact of reduced advertising
spending from the leisure and
tourism industry would hurt
its outlook. That sent its stock
down 10% in London, and ex-
tended its rout this year to
32%.
Businesses are paring back
ad spending amid a wide-
spread cancellation in travel
plans, as people back out of
planned cruises and holidays
as new epicenters emerge
globally for the disease. Cuts
to this kind of discretionary
spending, a metric of compa-
nies’ confidence that is often
closely watched by investors,
can sometimes signal that
there may be deepening con-
cerns about coming corporate
earnings.
BYANNAISAAC
biggest business segment, a
company spokeswoman said.
“This is the best way to get
product evenly distributed to
the places it is needed most,”
she said. “This approach also
helps prevent bad actors from
stockpiling and price gouging.”
CloroxCo., with a slate of
cleaning products that in-
cludes disinfectant sprays and
wipes, last week said it was
prepared for a surge in de-
mand. Its products were
among those either sold out or
in short supply at online and
bricks-and-mortar retailers na-
tionwide.
A Clorox spokeswoman said
the company has a disinfecting
product supply team working
to replenish supplies as
quickly as possible. On price
gouging, she said, “it’s very
disappointing to see sellers
doing this at a time when peo-
ple need access to disinfecting
products.”
—Dana Mattioli
contributed to this article.
Gouging
Strains
Amazon
problems moving metal to
ports, said Clare Hanna, a CRU
analyst.
German conglomerate
Thyssenkrupp AG said it
didn’t yet see constraints in
its supplies of manganese
metal or magnesium, another
ingredient of which China is
the main supplier.
“But we are monitoring the
situation very closely in order
to use alternative procurement
channels if necessary or to ex-
amine substitutes,” a company
spokesman said.
The majority of the silicon
that can be used to take oxygen
out of liquid steel is also pro-
duced in China. Since mid-Jan-
uary, the price of this ferrosili-
con has risen by about 15%,
said Kevin Fowkes, managing
consultant at AlloyConsult.
Chinese inputs into
the steel industry
don’t stop with raw
materials.